Mind the Product

APRIL 21, 2022

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop appeared first on Mind the Product.

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Intercom, Inc.

MAY 13, 2022

You may find that you need several touchpoints along the path to purchase – identifying these interactions is a process known as touchpoint mapping. What is a customer journey map? Often companies create something called customer journey maps to visualize how their customers arrive at a given destination, whatever that might be. .

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Mind the Product

AUGUST 24, 2021

To guide us on how to do that, we asked Jeff Patton, creator of User Story Mapping, to join us on the podcast. [.] Read more » The post Getting started with User Story Mapping – Jeff Patton appeared first on Mind the Product.

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Mind the Product

MAY 15, 2022

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use [.] He explained why it’s an important marketing tool for products.

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Mind the Product

AUGUST 16, 2022

In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. appeared first on Mind the Product. Below, you can read Chapter 1 of his [.]

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Mind the Product

MAY 5, 2022

In the previous part of this article, we covered the preparatory phase of the customer journey mapping workshop, and now it's time to delve into the actual conduct of the session and what follows. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop: part 2 appeared first on Mind the Product.

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Mind the Product

JANUARY 22, 2019

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. New for this year from Mind the Product Training is a Product Metrics workshop, and a particularly nuanced part of the program is the balance between your innate intuition and the data you collect. Mapping Methodologies.

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Mind the Product

AUGUST 16, 2022

In his bestselling book, ‘The B2B Innovator’s Map – How to get ideas from your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. appeared first on Mind the Product. Below, you can read Chapter 1 of his book. [.]

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Mind the Product

MARCH 9, 2021

The post Level up Your Product Function With the Product Leader Map appeared first on Mind the Product. It’s no surprise – product leadership is a tough gig, but strong product leadership is vital if companies are to be product-led and achieve growth. Below, I [.].

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Product Talk

OCTOBER 25, 2023

To translate this into more useful advice (and think through how to respond to leaders who were asking product teams to go faster), Trevor spent time mapping out which opportunities would allow them to move more quickly. So Iryna began mapping out an opportunity solution tree with the outcome “teams are set up to win.”

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Userpilot

JANUARY 15, 2024

Identify experience gaps and reduce friction : One of the strategies for empathetic design is mapping out the entire user journey and trying to understand how users move from one key interaction to the other (more on that shortly). For instance, by observing the click map below, you can instantly see high and low engagement areas.

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Mind the Product

SEPTEMBER 28, 2021

This article explores the concepts of mapping, maturing, and automating business processes in the incredibly exciting world of product. [.] Read more » The post Product operations – an approach to scaling and improving product teams appeared first on Mind the Product.

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Mind the Product

DECEMBER 28, 2021

Read more » The post Map out your product management career appeared first on Mind the Product. So, you've discovered that your dream career is in product management. How do you go about starting your career? Read on to find out. [.]

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Mind the Product

AUGUST 27, 2020

The key points of her talk include: Admitting ignorance Pushing boundaries The ability to say no Admitting Ignorance In ancient times there was a period when maps of undiscovered places were filled [.]. The post The Fearless Product Manager, by Swapna Malekar appeared first on Mind the Product.

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Userpilot

FEBRUARY 29, 2024

Perform heat map analysis for a quick overview of feature engagement. While the two may seem interchangeable, keep in mind that feature usage is not the same as product usage. Plus, heat map analysis is also easy to perform. Perform heat map analysis with Userpilot. Use data visualizations to easily identify trends.

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Mind the Product

MAY 7, 2021

In this interactive AMA session for MTP Leaders, Dave Martin, Executive Coach and Chief Product Officer at Fractional joins us to discuss how product leaders can achieve success using The Product Leader Map. Read more » The post Achieve success with the Product Leader Map appeared first on Mind the Product.

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Leadership 125

Product Talk

FEBRUARY 2, 2022

The product trio did a few brainstorming sessions, picked a few things they wanted to develop further, and story mapped different solution paths. Inviting Engineers to Participate in Assumption Mapping. This is an example of an assumption map Ellen created with the engineers. Click the image to see a larger version. Tweet This.

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Roman Pichler

MARCH 4, 2019

Maps are the Foundations on which Adventures are Built. One of them even came with a separate treasure map that could be unfolded to discover a hidden treasure. The map below shows the strategy tools I find helpful to make effective product strategy decisions. The Map is Not the Territory.

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UX Planet

JANUARY 11, 2024

My focus was on understanding users deeply, utilizing personas, user journey maps, and the SCAMPER method to drive innovation and user-centric design. This depth allows teams to empathize, understand motivations, and design with real user needs in mind. This visualization aids in pinpointing areas for improvement.

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The Product Coalition

AUGUST 19, 2021

Step One: Begin With The End Photo by Neel on Unsplash Usually it is like a vision projecting in my mind, I can see the system running and a user using it, what it feels and looks like. So I simply started to throw it all in a big mind map in Miro. a user story mapping. Finalize the UX and have a detailed UI.

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Mind the Product

JUNE 16, 2021

Randy had the chance to collaborate with service design consultant Simon Wilson on a project recently, where mapping formed the basis for much of the discovery work. Read more » The post Using maps as part of discovery – Simon Wilson appeared first on Mind the Product. Learn the Wardley Mapping Strategy ?Sarah

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The Product Coalition

JUNE 13, 2022

Let’s take Google Maps for example. Some of the clarifying questions, in this case, would be - Are we improving the app or the desktop version of Google Maps? Is there a specific part of Google Maps that we are trying to improve? So any improvements that we make to Google Maps should align with the company’s overarching mission.

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Userpilot

AUGUST 10, 2023

Map out the onboarding journey and evaluate each step to eliminate unnecessary tasks. Yaakov’s protip: Use a template to map out your user personas and their pain points. User onboarding best practices: use a template to map out your user personas. Use a template to map out the user journey. So what’s the solution?

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Mind the Product

SEPTEMBER 10, 2021

In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. Read more » The post Looking at the bigger picture by Rita Cervetto appeared first on Mind the Product.

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Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

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nulab

JUNE 9, 2021

So, he argued, why not work with the way our minds naturally work, rather than against it? That evening, he said the words ‘mind map’ on national television, and a concept was born. The evolution of the mind map. Philosopher Ramon Llull (1235–1315) also used mind map-style techniques to present data.

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UX Planet

FEBRUARY 29, 2024

QoQo plugin for FigJam helps a lot with ideating on user needs and journey map. Testing, Iterating, and Learning: First click testing — heat map (Optimal Workshop) Usability testing is a crucial step in the design process, and being a solo designer doesn’t exempt me from this important phase.

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Mind the Product

FEBRUARY 26, 2021

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview.

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Alchemer Mobile

JULY 29, 2020

Enter the mobile customer journey map, a better way to understand how mobile consumers interact with your brand. Mobile customer journey maps provide data-backed insight to help you to improve your overall customer experience and product offering by illustrating the steps customers go through in order to engage with your company.

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Mind the Product

FEBRUARY 4, 2020

After that I went freelance where I could start with new clients often and, most recently, I leapt at the chance to build Mind the Product’s new training program. They are very comfortable with alignment, systems thinking, mapping, research, lean testing, and driving things forward when 99% of it is uncertain.

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Intercom, Inc.

FEBRUARY 25, 2021

In this guide, Annette writes about the best way to get inside the mind of your customer, and how to use those insights to create better customer experiences. Customer mapping is the backbone of the customer experience. Annette is very clear on what customer mapping is, and what it’s not. We have to talk to customers.

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Mind the Product

JUNE 9, 2020

The post Making Better Predictions – Margaret Heffernan on The Product Experience appeared first on Mind the Product. She’s a captivating speaker with more than 12 million views of her TED talks and a prolific writer who recently published Uncharted: How To Map The Future – if she can’t help, there’s no hope!

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Mind the Product

JANUARY 25, 2020

Problem Mapping. Problem Mapping. Product managers must be able to map to a problem and identify the right metrics to asses to reduce case resolution time. The post How AI Is Changing The Product Management Job Description by Mayukh Bhaowal appeared first on Mind the Product. Data is the New UI. Acceptance Criteria.

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Product Talk

OCTOBER 19, 2022

Read on to learn about how opportunity mapping led to a major product transformation at Grailed. He sees his role as bringing engineering closer to product, modeling certain types of behavior, and mentoring engineers to be more product minded and outcome oriented. Assumption mapping is also a really valuable tool,” says DJ.

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Mind the Product

JANUARY 28, 2020

In this MTP Engage Manchester talk, Katherine Wastell and Louise Nicholas, Head of Design and Product Designer respectively at Co-op Digital , tell us how we can use service maps to fix some of the many problems that we can face in the world of product. The key points of their talk include: What is a service map.

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Haines-Group

NOVEMBER 15, 2023

Brand Management’s marketing orientation stemmed from the growing opportunity that mass marketing offered and from the realization that customers can form attachments to the image and promise that products represent in their minds. It means mapping the future-state customer experience you plan to create, not just laying out a product roadmap.

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Product Talk

JANUARY 18, 2023

And what happens if you change your mind somewhere down the line and want to change your answer to yes? Eventually she found Continuous Discovery Habits and signed up for the Product Talk Opportunity Mapping course. In my mind, I didn’t have this model where we could say, ‘This is an idea. Tweet This. So they built the field.

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