Remove Naming Remove Positioning Remove Reference Remove Weak Development Team
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Competitive Demos – How to Attack Your Competitor’s Strengths

Product Management University

Competitive demos are stressful, especially when you’re operating on very little knowledge or hearsay information about your competitor’s weaknesses. Here’s the thing about focusing on your competitor’s weaknesses. Sometimes, they just don’t like your competitor’s sales team. There’s no answer for that!

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Common Product Vision Board Mistakes

Roman Pichler

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Needs are Features.

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Stakeholder Management Tips for Product People

Roman Pichler

The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant.

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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) Some frequent bad outcomes from this confusion: We never finish our MVP. What To Do?

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Lying To Customers

Mironov Consulting

On our side, we have expensive/talented/experienced sales teams that either close their few big deals this quarter or are put on notice. Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors. Why Does It Matter? Our word is our bond.

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How I learned to lead a Cross-Functional Product Team with Limited Resources

The Product Coalition

How I Learned to Lead a Cross-Functional Product Team with Limited Resources For product managers, especially those at large organizations confident in their market position, it seems normal to have a permanent team (or even several teams), ready to serve and execute any request on demand. This approach just doesn’t work.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

Understanding how user personas, department personas, and buyer personas impact each other will help you develop a better product and a better marketing strategy for your products. And finally, we’ll look and B2B buyer personas and the role they play in product development. What is a User Persona? Types of User Personas.

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