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How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Its not the exclusive domain of productmanagers. I started my career as a software engineer. Discovery is a team sport.
These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? The foundation of continuous discovery is weekly touchpoints with customers.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
It’s no secret that productmanagers wear a lot of hats. The litany of tasks on a PM’s plate can seem overwhelming at a glance, but the market has responded to these challenges with a number of specialized solutions that many PMs now consider indispensable in their day-to-day. Data Analysis Tools for ProductManagement.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. This article will help reduce such churn by refining your productmanagement and UX analysis approach. UX analytics tools worth considering. How to start your UX analysis.
One of the tactics Teresa recommends is recruiting participants while they’re using your product or service. There are several ways to do this, whether you rely on existing tools or build something into your product. has helped them get stories that relate to their research goals. and “Who else was there?”
“What is the difference between a Product Owner and a ProductManager?”. Honestly, I did very little of what I teach as ProductManagement now either. I wasn’t called a ProductManager until I bailed out of that and landed in a startup. I liked this name. I rarely thought about it after that.
Productmanagers (PMs) are ninjas of aligning people, management, and processes. No producttool or template can save you if you’re not killing it in these three areas. The best productmanagers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
Outcome-Driven Innovation – for ProductManagers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to productmanagement. His early research involved a simple but powerful method: asking customers to compare products.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of productmanagement looks like Tal Raviv. Productmanagement is unfair. We’re expected to be on both a maker and a manager’s schedule.
How productmanagers can better understand consumer decisions. Today we are revisiting one of the best tools for productmanagers, Jobs-to-be-Done (JTBD). Our guest has been applying JTBD to help SaaS companies sell better, retain more, and avoid 6-figure go-to-market mistakes.
Kevin Trilli joined Onfido as our chief product officer last year and brought with him some great experience, tools, and techniques. In these two posts I’ll cover three tools. These two tools help solve these problems. It’s a way to clearly articulate why a product exists, or should exist. Positioning Document.
No matter what kind of product you have, the first order issue you’ll need to address as a productmanager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. ahrefs I absolutely love ahrefs.
The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Vision Captures Product Idea or Business Objective. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. In this round-up, I cover 21 of the best product feedback softwaresolutions. Free trial?
In this part we dive into what you really came here for – productmanagement-specific mental models. Why are productmanagement-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. Categorization tools.
It takes a fair bit of effort and time to keep up with the constant innovation in the productmanagementsoftware space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.
Learn the qualities of a successful productmanager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of productmanagement need agility, influence, trust, empathy, and motivating vision. Roman is a productmanagement expert specializing in digital products.
Using pen and paper to sketch out concepts and designs for software began with the birth of the graphical user interface (GUI) in the 1980s. It was a simple yet powerful technique used by visionaries, makers, and salespeople to communicate ideas for products and features that didn’t yet exist. Wireframes as a Communication Tool.
How productmanagers can get their teams on the same page. This podcast is getting a new name—Product Masters Now. The name officially changes in a few weeks, but I want you to know it is coming. The logo will look the same—just the name is changing. . 10:07] What are your tools to help teams improve?
One of the most challenging questions about productmanagement has been – in my experience – “What is ProductManagement?”. We’re called “product” managers. We’ll start with a box labeled “Product.” It’s in our name, right?) The first box in the Secret ProductManagement Framework.
One of my goals at Product Talk is to showcase what good productmanagement looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile productmanagers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.
People spend over two hours a day browsing the web using conventional app interfaces, and despite the rise of mobile and mobile-first design, desktop audiences are still significant. So, which platform should you adopt for a new digital service, mobile app or the web? You can spend your marketing budget to drive app downloads.
A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective?
How three powerful questions can lead to better productmanagement. One introduced me to her Slinky Dog metaphor for productmanagement and a methodology called FAST goals. Her name is Jeannine Siviy. She is currently the Director of Healthcare Solutions at SDLC Partners. catch up in an organized way.
The ABCD framework for dealing with tensions in productmanagement and innovation As product innovators, we encounter many tensions. Research has found that such tensions reflect underlying paradoxes, and they might actually be something that can help us in the end. We think about is as a system of tools.
2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the productmanagers were told to be agile and do Scrum. But like any tool, Scrum has its benefits and limitations.
What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.
Pillars and practices for productmanagers to deeply understand their customers’ problems. I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. The logo will look the same—just the name is changing. . The logo will look the same—just the name is changing. .
Five mindsets every productmanager should cultivate I am interviewing speakers at my favorite annual conference for productmanagers, the PDMA Inspire Innovation Conference. Summary of some concepts discussed for productmanagers [2:35] Help us be better innovators. Learn more about them at PDMA.org.
How many financial apps do you have on your phone, and how often do you use them? Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services productmanager, you’ll know that crafting an effective fintech app onboarding process is no small feat.
When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. His name is Gerry Katz. Practices and Ideas for ProductManagers and Innovators. tips for conducting VOC interviews.
What does it mean for us as productmanagers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as productmanagers? Imagine that you’re going to a coffee shop.
Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?
We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients. Miro has made the move from product to platform. Andrey and his team are finding out.
As everything around us evolves, the productmanagement role will get to play a crucial role in shaping up the new (digital) world. NoCode + API ProductManagement. A lot of software is already written. Community + ProductManagement. Data / Machine Learning ProductManagement.
Maybe not actively, directly supporting hate groups, but allowing them to flourish on their platform. Many tech companies that make voice assistants justify their use of female names and voices by saying that’s what people prefer. We did the research. We talked to our users and they prefer female names.”
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