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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

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A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses

Sachin Rekhi

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Value Propositions.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. The four steps are Customer Discovery, Customer Validation, Customer Creation, Customer Building. I love that it focuses on customer behaviour.

Books 187
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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

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Built for You: Making of Series

Intercom, Inc.

On the last Built for You episode, we talked about how customer feedback informs the features we build at Intercom. Alex Potrivaev – Senior Product Designer. Nicole Garrison – Product Marketing Manager. Wal McConnell – Senior Product Analyst. Lucas Souza – Engineering Manager.

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? But as a startup starts to grow into a mature organization, growth aspirations naturally lead to the desire to expand to more lucrative customers, at which point the self-serve model reaches its limits.