UX Studio: Product Management

OCTOBER 9, 2021

User insights are becoming the core of organisations’ strategy.”. By making user needs and pain points tangible, research results are becoming central to defining company strategy and longer-term vision. . Such a positive outlook didn’t happen overnight. Here is what we found . The need for research has grown and scaled.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 208

Technical Review Product Strategy Strategy Workshop 208

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 99

Research Software Analytic Tools Feedback Software User Testing 99

Product Management University

OCTOBER 28, 2019

And that market knowledge is the key to leading from a position of strength. Product vision and strategic investment priorities (crafted and presented by product management) would get everyone pumped, including senior executives. Imagine This. What would change? Here’s a small sampling. Competitive landscape.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

The Product Coalition

SEPTEMBER 27, 2022

The product strategy acts as the playbook for the team, taking them to victory. Your job is to get them past difficult choices, lay out the winning strategy and help them achieve the vision. Having progressed my career in product strategy and management, I’ll never forget my early assignments as part of a larger product team.

Weak Development Team 140

Weak Development Team Product Strategy Strategy Vision 140

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Product Research 90

Userpilot

AUGUST 23, 2023

Goal-setting frameworks : Goal-driven customer interactions are essential in a CX strategy, linking experiences directly to desired outcomes. How to create a successful customer experience strategy? CX design can initially be overwhelming, but these steps will put you on the path to creating the best customer experience strategy.

Customer Experience 90

Customer Experience User Testing Customer Feedback Feedback Software 90

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. This is where a well-defined product strategy comes in handy. But having a product strategy is only half the battle. Ensuring key senior stakeholders support the strategy is the other half. Co-Create Strategy. Powered by Stakeholders. By SANDEEP GONDEKAR.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

Intercom, Inc.

JUNE 9, 2020

These are all key components of a business resilience strategy, one that bolsters up a business that’s faced with challenges and sets it up for growth long-term. But soon afterward, businesses will need to act on broader resilience plans as the shock begins to upturn established industry structures, resetting competitive positions forever.”.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Userpilot can help you create advanced segments, monitor product usage , and collect user feedback to improve your strategy. Book a demo to get started! What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Roman Pichler

NOVEMBER 6, 2023

Leadership is present when an individual guides a group of people to achieve a desired outcome. As the individual is a peer and not the boss, they cannot tell people what to do and they are usually not in a position to offer rewards like a promotion. 2 ] It does not derive from a position on the org chart. Know when to delegate.

Leadership 263

Leadership Customer Feedback Construction User Testing 263

UX Planet

DECEMBER 19, 2023

They’re positive, because they allow you to work off something.” — Charles Eames, Renowned Designer Impact: Embracing constraints forces you to be resourceful, often leading to simplicity and elegance in design. Seek Feedback Early Action: Present your ideas, however half-baked, to a trusted colleague or mentor and seek their input.

Feedback Software 75

Feedback Software Strategy ChatGPT UX 75

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How did their product marketing strategy put their audience first? Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. Product marketing strategy vs. traditional marketing strategy.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

NOVEMBER 16, 2022

Looking to build a customer onboarding strategy from scratch or plan on reworking an existing framework? This short guide will show you user onboarding strategies that cut to the chase, reduce time to value and lead to retention. A good customer onboarding strategy gets users to the Aha! You’re in the right place.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy. When roadmaps align with the product strategy, all three key disciplines are working off the same plan.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. Sounds simple, right? Not necessarily. What is SaaS marketing? What are SaaS best practices?

Feedback Software 118

Feedback Software User Testing Product Research Customer Experience 118

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

UX Planet

APRIL 1, 2024

For example, initial user research can set an anchor for product design strategy. Framing effect People react differently to a particular choice or decision depending on how it is presented or “framed.” Anchoring bias The tendency to rely too heavily on the first piece of information encountered (the “anchor”) when making decisions.

User Testing 82

User Testing Product Research UX Presentation 82

Product Management University

SEPTEMBER 10, 2023

The expanded CSM role presents a great opportunity to establish a stronger leadership position internally by defining the structure for all customer interactions with each account, including executive access if that structure is not already in place. You and the customer are now going in the same direction with the same goals.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

The Product Coalition

FEBRUARY 25, 2024

By 2023, Netflix’s original content accounted for nearly 55% of its total viewing hours , highlighting the success of its content strategy. Jacinthe Busson , who runs the site UX Timeline , has compiled a timeline of Netflix’s website changes from 1999 to the present. UX Timeline, back to the past!

Analytic Tools 109

Analytic Tools Entertainment Customer Experience Data Visualization 109

The Product Coalition

FEBRUARY 12, 2024

I made it no longer than three minutes into the presentation and got this subtle feeling that the team was unprepared. That also means, as a product leader, remembering those meetings when you were the product manager presenting. Strategy —  Is there a clear strategy behind the product and the roadmap? Be empathetic.

Technical Review 125

Technical Review User Testing Product Research Customer Feedback 125

Gainsight

DECEMBER 17, 2020

A well-designed onboarding strategy can help keep existing customers because it will engage them at the right time and convey the most relevant value propositions. Even if the overall product experience is less than ideal, it can present nuggets and features useful to those particular users and keep them engaged longer. .

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Weak Development Team 52

freshtrax

JULY 19, 2023

While anime marketing enjoys immense popularity in Japan, it presents a fresh and unexplored avenue for engaging U.S. This 2019 KFC campaign was met with overwhelmingly positive feedback as consumers were shocked and amused in the best ways. Set to release in 2024, the btrax team is excited to see where this project goes! and globally.

User Testing 74

User Testing Marketing Strategy Reporting Tools 74

ProductPlan

OCTOBER 10, 2019

As a product manager who now sits on the other side of the table as an executive, I’ve had lots of experience both presenting executive-facing roadmaps and receiving those presentations. I understand how much thought (and possibly anxiety) goes into these roadmap presentations. How to Present Your Executive Roadmap.

Presentation 64

Presentation Roadmap Data Visualization Technical Review 64

Product Management University

FEBRUARY 2, 2023

It’s part strategy and part execution plan that outlines how product marketing and sales are going to collectively attack the market and meet their revenue goals in any given year. Focus on the products that have the greatest value and pull the others into the sales process when they can have a significant impact on your competitive position.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Gainsight

OCTOBER 27, 2022

Learn how customer, community, and product-led strategies can build long-term, efficient growth. Now more than ever, organizations of all sizes are looking to their customer base to fuel their growth strategies through renewals, expansion, and advocacy. . It’s our favorite time of the year—again! Customer-Led Growth .

Strategy 52

Strategy Data Visualization Customer Feedback Customer Experience 52

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

freshtrax

FEBRUARY 28, 2024

The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. This coincidence became a cornerstone for Kit Kat’s marketing strategy in Japan, turning the chocolate bar into a symbol of good luck.

Marketing 107

Marketing Branding Messaging Positioning 107

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Imagine you’re a software executive, and your product team has asked to present to you their new roadmap. Of course not.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64