Roman Pichler

OCTOBER 10, 2023

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

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Roadmap Product Goals Naming Download 333

Roman Pichler

SEPTEMBER 13, 2022

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

Product Strategy 349

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Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

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Johanna Rothman

SEPTEMBER 11, 2023

And only you know which collaborations matter more right now.

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Product Goals Roadmap Consulting Strategy 119

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

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Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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Product Goals Feedback Software Customer Feedback User Testing 98

Roman Pichler

NOVEMBER 3, 2020

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

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Product Strategy Strategy Product Research Technical Review 426

The Product Guy

OCTOBER 25, 2024

However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.

Strategy 150

Strategy Customer Feedback Research Software User Testing 150

Roman Pichler

FEBRUARY 14, 2023

It therefore offers only limited support for product people. 4 Take Advantage of Product Goals I like to think of a product goal as the specific outcome that a product should achieve in the next two to three months, for example, to increase conversion, to decrease churn, or to future-proof the product by removing technical debt. [4]

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Roman Pichler

SEPTEMBER 11, 2023

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.

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Productside

MAY 27, 2025

They define product goals, success metrics, and use prioritization frameworks to stay focused on what matters most. This shift will help them align their product goals with market opportunities and business objectives, paving the way for meaningful product decisions. The result?

Product Strategy 177

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Roman Pichler

APRIL 15, 2024

This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. These are the outputs that are required to meet the goal. The fifth and final row captures the metrics to determine if a product goal has been met.

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Johanna Rothman

SEPTEMBER 5, 2023

Let me start with the idea of a sprint goal. Sprint Goals Clarify a Specific Piece of a Product Goal I don't happen to find sprint goals that useful, but some teams do. And since the Scrum Guide now demands a sprint goal, I guess you need a sprint goal to say you're doing Scrum.

Product Goals 81

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Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 280

Feedback Software Data Visualization Analytic Tools Research Software 280

Product Talk

JANUARY 8, 2025

Start with clear business and product outcomes. Make sure you have a clear understanding of your business goals so your product goals are aligned with them. Edwin recommends checking in with your product and business leaders to achieve this. Keep the view of the tree concise and highlight key information.

Feedback Software 277

Feedback Software Product Research Customer Feedback Customer Experience 277

Roman Pichler

JUNE 10, 2024

2] If you use objectives and key results, OKRs, then you can view the goal as an objective, see my article OKRs and Product Roadmaps. Similarly, if you apply a Scrum-based process, you can regard the outcome as a product goal, as I discuss in the article Product Goals in Scrum. [3]

Roadmap 238

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Roman Pichler

SEPTEMBER 2, 2020

” (Note that I have chosen a dual goal that captures the desired business and user benefits.). I like to take this idea further, derive several product goals from the product strategy for the next 12 months, and capture them on a product roadmap.

Healthcare 77

Healthcare Roadmap Product Strategy Strategy 77

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research 345

Product Research Agile User Testing Framework 345

Roman Pichler

FEBRUARY 9, 2022

The individual is not a product backlog manager or a user story writer. The same is true for setting product goals. An effective Scrum Master will remind you to select product goals, but the individual won’t do it for you. You should therefore not expect that your Scrum Master refines the backlog for you.

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Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 309

Analytic Tools Research Software Product Research User Testing 309

The Product Guy

MARCH 30, 2018

The matrix scores these ideas against your company and product goals. Before you can employ the matrix you have to determine what your key company and product goals are, limiting it to the top 4 or 5 items. Once you have the key company/product goals, every idea you have should be scored against these goals.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Folding Burritos

DECEMBER 4, 2019

Do we want to work on multiple product goals at once? Having a simple strategy definition like this one is useful as a planning and communication mechanism (it’s easier to share and align with the rest of the organization), but it’s also useful as a reflection tool. Which ones? You get the idea.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

MAY 11, 2021

Therefore, strike the right balance between strategic and tactical work and spend enough time working on the product backlog together with the development team members. Therefore, avoid being a project owner but aspire to manage your product for an extended period, ideally for its entire life cycle.

Weak Development Team 362

Weak Development Team Product Research User Testing Customer Experience 362

Mind the Product

AUGUST 2, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. [.] Read more » The post Evidence-based product decisions – Itamar Gilad on The Product Experience appeared first on Mind the Product.

Product Goals 222

Product Goals Strategy 222

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

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Roman Pichler

FEBRUARY 7, 2025

The product teams hence have to figure out what their specific contributions will have to be. To put it differently, meeting the product goals must help achieve the portfolio objectives. As a consequence, a product roadmap is no longer exclusively directed by the corresponding product strategy.

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Gocious Blog

APRIL 29, 2025

Todays consumers, investors, and regulators demand that companies take real responsibility for the environmental impact of their products. Meeting these expectations doesnt happen by accidentit requires intentional planning from the very start.

Product Goals 52

Product Goals Roadmap Product Management Product Manager 52

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

Mind the Product

AUGUST 10, 2022

In this week's podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. [.]

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Roman Pichler

JANUARY 12, 2021

Additionally, consider if the feature is aligned with the product goal of the current development effort, the outcome you want to achieve, for example, to enter a new market or to increase engagement. Will addressing the user problem help you meet this goal and create the desired benefit?

Weak Development Team 380

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Roman Pichler

SEPTEMBER 7, 2021

I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.

Roadmap 317

Roadmap Weak Development Team Customer Experience User Testing 317

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

AUGUST 17, 2021

What’s more, the decisions captured in the product strategy are crucial to achieve product success: I view them as prerequisites for deriving an actionable product roadmap with specific, measurable product goals or outcomes that direct the development of the product.

Vision 337

Vision Customer Experience User Testing Product Strategy 337

Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

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Roman Pichler

DECEMBER 6, 2022

For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 329

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Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Management 156

Product Management Product Manager Management Management 156