Product Management Today Submitted Articles

SEPTEMBER 15, 2020

This is my complete guide to Product Goals in 2020.

Product Goals

Userpilot

FEBRUARY 4, 2025

Once events are captured, you can label and prioritize those most relevant to your product goals, such as adoption milestones. This feature eliminates the risk of missing important events due to manual tagging errors.

Onboarding KPIs

Userpilot

MARCH 4, 2025

You can choose from ready-made templates or build your own with performance metrics relevant to your product goals. Custom dashboards: Custom dashboards help you gather crucial metricslike average session duration, recurring revenue, or funnel conversions all in one place. Build and view custom dashboards in Userpilot.

Data Visualization

Userpilot

APRIL 24, 2025

An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. A professional experienced in feature delivery and making trade-offs to meet product goals. A person who was given little decision-making power as a product manager.

Research Software

Userpilot

MAY 17, 2025

Not “what can we track,” but “what do we actually need to know to move the product forward?” You want your tracking to be anchored around real product goals and success metrics. ” It sounds simple, but a lot of tracking setups skip this step.

Data Visualization

Userpilot

JUNE 30, 2025

Regulars By this customer journey stage, your customers have become consistent users of your product’s main features. They’re satisfied customers who are achieving their primary goals with your product.

Feedback Software

Reveal

JUNE 24, 2025

The right self-service BI tool depends on your product goals, not just data access. It’s a viable choice for teams looking for fast implementation in multi-tenant apps, though larger-scale customizations may require workarounds.

Embedded Analytics

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals

Mind the Product

JUNE 27, 2019

Hello product designers, this is for you. I want to talk to you about product goals, metrics, and how they get muddled in the product design process, leading to some less than humane outcomes. So, product goals and metrics – the tools that allow you to build design foundations and shape a strategy.

Product Goals

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals

Mind the Product

JANUARY 28, 2021

The post January Roundup: Product Careers, Setting Product Goals, Product Leadership and More appeared first on Mind the Product. Read on for a recap and, if you’re not yet a member but would love to get in on the action, you can check out our membership plans today.

Product Goals

Roman Pichler

OCTOBER 10, 2023

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

Roadmap

Roman Pichler

SEPTEMBER 13, 2022

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

Product Strategy

Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

Weak Development Team

Dragonboat

SEPTEMBER 28, 2023

When setting product goals, several rules of thumb may be familiar. For example, goals should be aspirational enough to motivate your team, with specific, measurable, and challenging time-bound targets.

Product Goals

Johanna Rothman

SEPTEMBER 11, 2023

And only you know which collaborations matter more right now.

Product Goals

Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals

Roman Pichler

NOVEMBER 3, 2020

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

Product Strategy

Roman Pichler

FEBRUARY 14, 2023

It therefore offers only limited support for product people. 4 Take Advantage of Product Goals I like to think of a product goal as the specific outcome that a product should achieve in the next two to three months, for example, to increase conversion, to decrease churn, or to future-proof the product by removing technical debt. [4]

Product Research

Roman Pichler

SEPTEMBER 11, 2023

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.

Reporting Tools

Roman Pichler

APRIL 15, 2024

This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. These are the outputs that are required to meet the goal. The fifth and final row captures the metrics to determine if a product goal has been met.

Roadmap

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software

Johanna Rothman

SEPTEMBER 5, 2023

Let me start with the idea of a sprint goal. Sprint Goals Clarify a Specific Piece of a Product Goal I don't happen to find sprint goals that useful, but some teams do. And since the Scrum Guide now demands a sprint goal, I guess you need a sprint goal to say you're doing Scrum.

Product Goals

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research

Roman Pichler

FEBRUARY 9, 2022

The individual is not a product backlog manager or a user story writer. The same is true for setting product goals. An effective Scrum Master will remind you to select product goals, but the individual won’t do it for you. You should therefore not expect that your Scrum Master refines the backlog for you.

Reporting Tools

Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools

Roman Pichler

JUNE 10, 2024

2] If you use objectives and key results, OKRs, then you can view the goal as an objective, see my article OKRs and Product Roadmaps. Similarly, if you apply a Scrum-based process, you can regard the outcome as a product goal, as I discuss in the article Product Goals in Scrum. [3]

Roadmap

The Product Guy

MARCH 30, 2018

The matrix scores these ideas against your company and product goals. Before you can employ the matrix you have to determine what your key company and product goals are, limiting it to the top 4 or 5 items. Once you have the key company/product goals, every idea you have should be scored against these goals.

User Testing

Folding Burritos

DECEMBER 4, 2019

Do we want to work on multiple product goals at once? Having a simple strategy definition like this one is useful as a planning and communication mechanism (it’s easier to share and align with the rest of the organization), but it’s also useful as a reflection tool. Which ones? You get the idea.

Customer Experience

Roman Pichler

MAY 11, 2021

Therefore, strike the right balance between strategic and tactical work and spend enough time working on the product backlog together with the development team members. Therefore, avoid being a project owner but aspire to manage your product for an extended period, ideally for its entire life cycle.

Weak Development Team

Mind the Product

AUGUST 2, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. [.] Read more » The post Evidence-based product decisions – Itamar Gilad on The Product Experience appeared first on Mind the Product.

Product Goals

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization

Gocious Blog

APRIL 29, 2025

Todays consumers, investors, and regulators demand that companies take real responsibility for the environmental impact of their products. Meeting these expectations doesnt happen by accidentit requires intentional planning from the very start.

Product Goals

Roman Pichler

DECEMBER 4, 2018

As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product.

Feedback Software

Roman Pichler

JANUARY 12, 2021

Additionally, consider if the feature is aligned with the product goal of the current development effort, the outcome you want to achieve, for example, to enter a new market or to increase engagement. Will addressing the user problem help you meet this goal and create the desired benefit?

Weak Development Team