Product Goals Reference Vision 
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.
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Roman Pichler
SEPTEMBER 11, 2023
Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals.
Roman Pichler
FEBRUARY 14, 2023
To successfully manage your product and maximise value delivery, you should use additional artefacts including the following five: An inspiring vision that describes the ultimate reason for offering the product; A validated product strategy that captures your approach to realise the vision and make the product successful.
Roman Pichler
MAY 4, 2022
You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.
Roman Pichler
JUNE 7, 2022
If this data is actioned, bad product decisions will be made. To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. Then ask yourself how you can tell that these goals have been met.
Userpilot
OCTOBER 11, 2022
What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision development takes a few iterations.
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