This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A framework for productlaunch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products.
Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your productlaunch. Summary of some concepts discussed for product managers. [3:12] Your strategy has to be within the context of what your product is.
Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same.
Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of productstrategy, and market research plays a vital role in determining the right price. At first glance, it might seem challenging to differentiate or price such a common product.
What is a ProductLaunch Manager? A productlaunch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a productlaunch, many teams—product management, sales, marketing, development, customer success, etc.—will
When it comes to productstrategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this productstrategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.
This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. Table of Contents What Is Outsourced Software Product Development?
Your product go-to-market strategy is the final ingredient for any successful productlaunch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.
This is a free sample story from my book The Making of Product Managers. Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process.
. • Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans. In fact, a recent Pendo study revealed that 60 percent of product leaders actually come from a business background. The skill sets you need: Have you got what it takes?
.” While that might be a good starting point, we’ve also gone ahead and included a few prompts and ideas-based product management tasks that can be time-intensive. Write a 1-pager that explains the product vision to the design & marketing team.” Write a go-to-market plan.”
Hired: How to Get a Product Management Job is a valuable resource for aspiring product managers navigating the job search process. Launch: The Roadmap to Product Management Success is a guide on how to carry out successful productlaunches. How to build a culture of innovation and empowered product teams.
The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of productstrategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.
TL;DR This is a leadership role responsible for overseeing the development and management of a product or a portfolio of products within a company. A head of product defines productstrategy , sets the product vision, and ensures the successful execution of product initiatives.
It also takes into account the various software-building technologies that they use to facilitate how well the product operates once the product team has launched it. Having a solid understanding of both AI and other types of technologies means that AI product managers need to spend time sharpening their technical skills.
TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products, playing a crucial role in defining the productstrategy, setting the product vision , and ensuring the successful execution of product initiatives.
Collaborate with product teams to understand product features , benefits, and competitive advantages, translating them into effective marketing strategies. Plan and execute go-to-market strategies for new productlaunches, including developing launch plans, pricing strategies , and promotional campaigns.
For sure, joining a group of product professionals in your town can help you start building your community. 29 Product Leaders You Must Follow Julie Zhuo is Product Design VP at Facebook. She studied Computer Science at Stanford and joined the company in its early stages, way back in 2006. Can you find your name?
And the Cash App ecosystem provides an effective customer acquisition strategy for the Square ecosystem under parent company Block. Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. Mark Frohnmayer is the Founder and CEO of Arcimoto.
The multifaceted nature of product development forces product managers to familiarize themselves with each phase as well as the best management practices for each one. Our PMHQ Technical Product Management Course helps you broaden your understanding of the technical aspects of product development.
This encompasses aligning the productstrategy with the company’s broader objectives and ensuring that every development phase is in sync with this vision. Market Analysis and Research : In-depth understanding of the market landscape is a cornerstone of a Product Manager’s role.
TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive productstrategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?
Collaborate with product teams to understand product features , benefits, and competitive advantages, translating them into effective marketing strategies. Plan and execute go-to-market strategies for new productlaunches, including developing launch plans, pricing strategies , and promotional campaigns.
That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Case studies showing how existing users have achieved success with your product. Test new goods and products.
In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. No SaaS product manager wants to be shooting arrows in the dark.
Educational courses and hands-on experience in product management provide valuable knowledge and technical expertise. Hard skills are useful for creating a successful product roadmap and productstrategy. These skills ensure you can design and deliver a successful product. Soft skills apply to all professions.
In many cases, these differentiators span far beyond product features and capabilities, separating their solution from the pack by addressing the holistic product experience as part of their overall productstrategy. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities.
Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a productlaunch. Tips to Answer Product Design Questions To effectively answer product design questions, just remember what these questions attempt to evaluate.
Marketing – The product marketing manager role helps to understand how to position the product in the market. They understand how to create the right messaging so that the productlaunch will be successful. This includes market research and launchstrategies.
Manage Product Backlog : Help prioritize and manage the product backlog , ensuring that the most important tasks are addressed first. Also create product roadmaps, aligning with company goals and timelines. Monitor Product Performance : Track and report on product performance metrics to identify areas for improvement.
Manage Product Backlog : Help prioritize and manage the product backlog , ensuring that the most important tasks are addressed first. Also create product roadmaps, aligning with company goals and timelines. Monitor Product Performance : Track and report on product performance metrics to identify areas for improvement.
A product development process encompasses the entire lifecycle of a product, from conception and design to engineering, build testing, prototype construction, market launches, and mass manufacturing (where applicable). The productlaunch itself will consist of GTM strategy , product marketing , and SaaS sales.
Presentation of report findings to stakeholders : Based on the data obtained from the research and analysis, the product analyst presents their report to company stakeholders. Carrying out extensive market research to identify patterns and trends that serve as pointers for productstrategies.
Strategy Questions Product managers also develop the overall product vision and product roadmap. They have to come up with the productstrategy, from the product inception to the launch. The interviewer checks what aspects you take into account when thinking of productstrategy.
They play a pivotal role in shaping product vision and guiding cross-functional teams for successful productlaunches. How to prepare for VP product management interview? Senior product managers manage specific products or smaller portfolios, focusing on day-to-day operations and team coordination.
Manage Product Backlog : Help prioritize and manage the product backlog , ensuring that the most important tasks are addressed first. Also create product roadmaps, aligning with company goals and timelines. Monitor Product Performance : Track and report on product performance metrics to identify areas for improvement.
Lead Product Analyst : A lead product manager leads the product analysis efforts and monitors the research, analysis, reporting , and strategy development. Carrying out extensive market research to identify patterns and trends that serve as pointers for productstrategies.
Your job is to filter these requests through the decision-making framework , move evidence up the confidence meter from "I’m convinced this is the right thing to do" to anecdotal evidence, user studies and data support, making sure that they have enough beef to justify an investment in engineering resources. We can help! Book a demo here.
Dresner Advisory Service’s 2018 Wisdom of Crowds® Business Intelligence Market Study. Register for the Birst 7 online productlaunch event, scheduled for June 5. Mona Patel works in Birst’s ProductStrategy team.
Aligning Internal and External Stakeholders With Clear Messaging Successful productlaunches hinge on early stakeholder alignment. By studying user interaction data metrics, you can discern what parts of the feature are most engaging, where users encounter hurdles, and what might cause them to stop using your product.
What: This virtual experience brings together each key member of product teams from UX, Design, and Dev to build better products. It includes inspiring case studies to discover the practices of visionary teams across the world. Real-world advice on how to scale product teams and networking events to meet like-minded experts.
Microsoft had the benefit of studying the market trends of those products and learning what customers liked and disliked about them. With a first-of-its-kind solution, finding product-market fit will be even more difficult. productlaunch / release management / product disruptor / idea management / incremental innovation.
That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every productstrategy they own.
Here are some tips for SaaS product managers to deepen their knowledge of the product: Spend time studying the features and functionality of the product. Understand how customers use the product and what problems they are trying to solve. You learn which features are worth developing and which ones are not.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content