Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Management 130

Product Management Product Manager Customer Experience Customer Feedback 130

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 159

Technical Review Product Management Product Manager Research Software 159

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically. That’s why it’s referred to as your North Star. It never changes!

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Vision Reporting Tools Product Research Workshop 130

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product Coalition

FEBRUARY 8, 2020

There is a lot of great, great literature already published on what makes an awesome product manager. Look up the works from Steven Haines, Martin Eriksson, Teresa Torres, or Ben Horowitz for some of the most insightful advice on what it takes to become the ideal product manager. That’s what makes the pursuit worth it.

Product Management 102

Product Management Product Manager Management Management 102

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

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Startups Feedback Software User Testing Product Research 128

The Product Coalition

MAY 11, 2020

Photo by Johannes Plenio on Unsplash Enterprise Product Managers are a bit different compared to the others. One particular issue that I often see is, whether to scale up a product quickly or not. Product Manager usually have pretty limited knowledge about engineering stuffs.

User Testing 98

User Testing Product Management Product Manager Product Research 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings. Where to buy?

Books 98

Books Research Software Feedback Software Analytic Tools 98

ProductPlan

APRIL 9, 2020

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.

Product Research 105

Product Research User Testing Research Software Data Visualization 105

Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 96

The Accidental Product Manager

MAY 16, 2022

They have been around for a very long time and providing baby products is something that they are well known for. However, lately their market share in this critical market has been decreasing. What’s going wrong and what can J&J’s product managers do about it? What Went Wrong At J&J?

Product Management 65

Product Management Product Manager Management Management 65

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? JBTDs, user roles, etc.).

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 Android and iOS 6.0

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Document Product Research Reference Framework 130

Userpilot

SEPTEMBER 16, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Why should product managers track product metrics?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career.

Books 95

Books User Testing Technical Review Product Management 95

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum. Want to learn how to ace the PMM interview?

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

The Product Coalition

AUGUST 21, 2019

I know there are already thousands of articles about how to break into Product Management. I am not going to describe what a product manager is or what he/she is expected to do here. Compare this with a PM skills list, and highlight the gaps in the core competencies needed to become a Product Manager.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Here’s a simple test.

Product Management 100

Product Management Product Manager Certifications B2B 100

The Product Coalition

MAY 5, 2020

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way. Are you interested in Product Management?

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. The Body Part: Product Strategy & Planning. Many organizations use the product manager as a one-size-fits-all pad.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Here’s a simple test.

Product Management 100

Product Management Product Manager Product Research Management 100

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

Product Management University

JULY 30, 2020

The bottom line for product marketing and sales teams, especially when it comes to high-tech products, is to make complex products look amazingly simple. Create marketing materials and sales tools that tell the story and use them in every facet of your marketing and sales efforts. Create the Story.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Product Warrior

NOVEMBER 8, 2019

Despite many linear product processes, the fact is product management is not a linear process. Product management is a twisted, turning, sometimes reversing process to discover the product market fit and deliver true value to the customer and business. It depends on the experiment design.

Product Research 40

Product Research User Testing Product Management Product Manager 40

The Product Coalition

OCTOBER 19, 2017

If you are visiting this page, there are chances you might be seeking an answer to one of the following questions – Having completed my formal education, how do I start my career in Product Management? Coming from a non-related industry, how do I break into Product Management? I am an accidental Product Manager.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Product Talk

DECEMBER 13, 2023

Do you have a Product in Practice you’d like to share? Thomas Groendal is the Senior Product Manager at Bluestone Analytics , a subsidiary of CACI , a $6 billion company that focuses on intelligence analysis. They also tracked what Thomas refers to as “blunt measures”—things like the numbers of users logging in or not.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

The Product Coalition

NOVEMBER 30, 2022

Recommendations That Were Rare There were more rare recommendations: Follow the AIDAR model, which I’d never heard of but definitely do as a Product Manager Have Strategic Partnerships and Co-branding Make a Discord … #profit? That’s how you find product market fit. It’s incredible signal. But that requires interest.

User Testing 123

User Testing Customer Feedback Feedback Software Reference 123

Mind the Product

OCTOBER 31, 2019

If you’re new to a product management job then it can often be very hard to get access to all the information you need. But I’ve found that by building relationships, setting the future vision, and having faith in your capabilities as a product manager you can carve out a place for yourself.

User Testing 87

User Testing Product Research Data Visualization Banking 87

The Product Coalition

JUNE 20, 2020

Photo by Vincent van Zalinge on Unsplash Where to focus time and energy when the company’s ambitions are limitless As the product management team at a scale-up, you want to have as much impact as you can, as quickly as you can. A scale-up by definition has a product that’s getting traction. But only if they can remain focused.

Product Management 78

Product Management Product Manager User Testing Reporting Tools 78

bpma ProductHub

NOVEMBER 4, 2016

The mentorship program at the Boston Product Management Association and how to make the best out of it. Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals.

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