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How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting UserResearch”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP ProductManagement, ServiceChannel.
Scaling a product isnt just about selling moreits about refining product-marketfit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
How an AI-powered fashion startup achieved product-marketfit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "productmarketfit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as ProductManagers is to eliminate confusion, not add to it.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. Customers dont care about data structures.
How productmanagers can foster a culture of innovation Watch on YouTube [link] TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021. He focuses on the person rather than their resume.
Why marketresearch is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Marketresearch is a key part of product development and management. Introduction In the world of productmanagement and innovation, marketresearch is like a compass.
I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. Make sure you’re recruiting the “right” customers.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
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As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
In a similar fashion, AI is changing how productmanagers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common productmanagement scenarios that exemplify the stark difference between learning best practices before and with AI.
Fundamentally, being a ProductManager is all about making sure that the right decisions get made, and for me the hardest decision has always been “what shall we do next?”. At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing.
How to achieve product-marketfit – for productmanagers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for productmanagers, leaders, and innovators, having started in 1976.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-marketfit. But most products fail to do so. In this webinar, productmanagement expert Dan Olsen will share his simple but effective framework for achieving product-marketfit from his book The Lean Product Playbook.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed productmanagement lessons and Q&A. Jordan Bergtraum VP ProductManagement, ServiceChannel.
Learn Targeted Skills in Small Chunks On the Go Today, ProductManagement University announced the availability of 15 new micro learning courses for high technology productmanagers in B2B. It is particularly effective for on-the-go learning, allowing individuals to fit learning into their busy schedules.
Product-marketfit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a productmanager at an early startup, it’s your job to help your product find that fit.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
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Productside | ProductManagement Courses & Training Refining Product-MarketFit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-marketfit and what works. Theyre problem-solvers. You have early traction.
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in productmanagement isnt just about reducing waste. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty.
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.
A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customerfeedback to improve their products and adjust their overall business goals. To unlock mobile sentiment data, you must measure shifts in customer emotion over time.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure productmarketfit, and avoid rework. Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use.
touches on what startups should and shouldn’t do when striving for product-marketfit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-marketfit. Your product changes too fast.
While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?
Now, more than ever, your customers want to be heard. They’re itching to give you feedback. To help you with this, we compiled a list of the top mobile in-app feedback tools of 2021. Mobile in-app feedback tools & solutions. mParticle is the customer data platform for brands leading the CX revolution.
How productmanagers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Before founding Viable, he held senior leadership roles in engineering, technology, and product.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and userfeedback guiding your product roadmap, productmanagers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Leveraging product data to assess true business value and make informed decisions.
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
If only books on productmanagement had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-productmarketfit (pre-PMF)! ?? Learn who to listen to: “The Mum test” (Rob Fitzpatrick) This book will teach you that they’re some people you should never listen to, like your mum.
As a product owner at Revolut, I had the unique opportunity to navigate this tumultuous journey, from a nebulous idea to a credit product with dozens of thousands of customers across borders.
This week’s Sunday Rewind takes us back to 2017 and a talk from Dan Olsen to ProductTank San Francisco that shares advice from his Lean Product Playbook on achieving product-marketfit. Dan first runs through the five layers of his Product-MarketFit Pyramid framework. The layer above [.]
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 ProductManager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-marketfit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
Becoming the head of product therefore requires you to let go of your role as a practicing and presumably successful product person and to step away from the many joys and challenges of managing a product. Feedback: You are able to offer constructive feedback so that the other person can receive it and benefit from it.
It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. Like many of the stories we highlight here on Product Talk, Yury’s features a few false starts and frustrations.
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Former CEO of Picker explains mistakes made in pursuit of product-marketfit. The LinkedIn post you’re about to read is a testimony of sorts, and while it wasn’t given under oath — the statements provided demonstrate how product people can present themselves when mistakes have been made.
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Your interview is on your calendar, you talk to a customer every week.
Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most productmanagers disregard.
Achieving and Scaling Product-MarketFit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-marketfit (PMF).
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