This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for productmarketing managers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-marketstrategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
Today, Product Management University announced its ProductStrategy Framework for B2B product management. There are two key aspects that separate this framework from all the conventional productstrategy frameworks. What go-to-market tactics will ensure our strategy is a success?
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.
Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. If you can’t sell the product yourself, it’s unlikely someone else will.
As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp. Training budgets are smaller too. They cover basic skills for newer product managers to more advanced skills for marketstrategy, productstrategy and portfolio planning.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. These are perfect for product managers that only want or need training on specific topics.
Product definition thus varies from organization to organization which causes confusion and frustration within product organization. Mushrooming of training sessions and certifications on PM reflects the situation quite well. . Ultimately the accountability lies with the Product Manager. ProductStrategy.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.
This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter.
There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
If you’re interested in how a portfolio management and portfolio marketing model can make your product launches more effective, contact us and see how our training programs can elevate the performance of product management, productmarketing, sales, customer on-boarding and customer success teams.
As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. I discuss the difference between products, features, and components in more detail in my post What is a Digital Product? ). Single product owner.
There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. Learning is where things get far more interesting.
Looking for the best productmarketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and productstrategies. Dustin Levy Director of Product Management, Gentex Corporation.
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and productstrategies. Dustin Levy Director of Product Management, Gentex Corporation.
With a product portfolio strategy focused on customer outcomes in key market segments, you’ll create more valuable products, help customers achieve success, and grow organizationally. You might also like: What is Product Portfolio Management? Your Product Portfolio Needs a Good S.W.O.T.
For some reason, most of them want my productstrategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the productstrategy is so important?—?it out of 10.
What does a productmarketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketingstrategy roadmap for a specific product.
All the work you’ve done upstream is now going to pay huge dividends downstream on the productmarketing and sales enablement front. Training salespeople on the customer is far more important than training them on the products (unless account executives do the demos too).
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and productstrategies. Dustin Levy Director of Product Management, Gentex Corporation.
All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And productmarketing as well. That’s something where my PMs are not super trained right now. The second one is productstrategy.
Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your productstrategy, and if not fixed, it will be very difficult for your product to succeed.
If you’re interested in how a portfolio marketing approach can simplify your positioning in a way that makes your differentiation crystal clear, contact us and see how our training programs can elevate the performance of product management, productmarketing, sales, customer on-boarding and customer success teams.
My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters, and that is what both this podcast and the training I provide are about. Steve’s book, Turn Ideas Into Products.
Patrick Cuttica , the public-held company's director of productmarketing, discussed scaling and positioning a productmarket team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do productmarketing.
Patrick Cuttica , the privately-held company's director of productmarketing, discussed scaling and positioning a productmarket team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do productmarketing.
Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and productstrategies. Dustin Levy Director of Product Management, Gentex Corporation.
How Does Portfolio Product Management Impact ProductMarketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.
When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.
With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).
The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, productmarketing, etc.)
If you’re in a product management, productmarketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?
So, what’s the difference between a Product Manager (PM) and a ProductMarketing Manager (PMM)? Both Product Managers and ProductMarketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.
Her clients have included the Obama White House, Proctor & Gamble, Lyft, and the Navy Seals Training Command. Joe Leech, ProductStrategy Consultant. We also have 12 amazing workshops the day before the conference to help you level up your product management skills and career! Get your workshop tickets.
Want to skip ahead and learn the most common productmarketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent ProductMarketing Manager or PMM for their hard work.
Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, productmarketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?
A product manager course for mid-career product managers should teach you things like ruthless feature prioritization and how to define and track product goals. Product Management Training by Mind the Product is a self-paced course for mid-career product managers based on insights from the largest product community in the world.
Embarking on a career as a productmarketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful productmarketing manager. Productmarketing manager. Let’s dive in!
Interested in productmarketing manager roles? In this guide, we’ll explore the ins and outs of productmarketing manager roles through detailed job descriptions and handy templates. TL;DR A productmarketing manager is a professional responsible for promoting and selling their company’s products.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content