Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?

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Roman Pichler

MARCH 9, 2022

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.

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Vision Workshop Customer Experience Leadership 358

Roman Pichler

JULY 8, 2024

2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have. Smaller strategy updates and product roadmapping decisions, however, are not as critical.

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Roadmap Product Strategy Strategy Weak Development Team 266

Roman Pichler

JANUARY 11, 2022

Overview of the Learning Roadmap. Like a modern product roadmap, a learning roadmap states the specific outcomes or benefits you’d like to achieve to become a more competent product person, and it captures them in form of learning goals. To make these ideas more concrete, let’s look at a sample learning roadmap.

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Product Innovation Educators

JANUARY 6, 2025

This role expanded beyond individual product features to encompass entire product lines and their impact on the business. These interactions weren’t just about immediate product needs – they focused on building long-term partnerships and ensuring customers saw value in the product vision and roadmap.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge.

Product Strategy 306

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Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

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Roadmap Agile Technical Review Weak Development Team 368

The Product Guy

MAY 7, 2019

There are many issues with having clients drive the roadmap. It is much better to think ahead and innovate to create products that fit into the bigger vision of the company. Secondly, waiting for clients to drive the roadmap tends to puts companies in a situation where the backlog becomes too large to practically handle.

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Roadmap User Testing Research Software Product Research 379

UserVoice

AUGUST 16, 2016

While you might “own” the product, your product’s vision should be coming from the top of the house. It should be driving everything in your organization, not just product development. Sales, operations, technology… all of it should be working toward a common vision.

Vision 212

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Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Lenny Rachitsky

FEBRUARY 25, 2025

The post includes plug-and-play strategy templates, recommended timelines, the stakeholders to involve at each step, and more 🔥 For more from Chandra, follow him on LinkedIn , and VRChat is hiring ! I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned.

Strategy 120

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Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

Product Strategy 322

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Roman Pichler

DECEMBER 1, 2020

Figure 2: A Chan of Product-related Goals. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. Should You Use OKRs for Your Product?

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Productside

MARCH 3, 2025

Taking charge of a product management team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Q : My CEO micromanages our roadmap weekly. The principle stays the same. Do I push back?

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Product Research Feedback Software Product Management Product Manager 177

The Product Coalition

JUNE 22, 2021

You have a strategy AND a roadmap, they’re two different things. Continue reading on Product Coalition ».

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Roadmap Vision Strategy Product Strategy 165

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

Folding Burritos

DECEMBER 4, 2019

I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. A simple representation for our product strategy.

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Roman Pichler

JUNE 10, 2024

Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. A traditional roadmap is essentially a list of features, which are mapped onto a timeline.

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Roadmap User Testing Workshop Customer Experience 238

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Melissa Perri

FEBRUARY 15, 2017

Product Roadmaps, in general, are confusing. Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines.

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Roadmap Product Research Research Software Feedback Software 222

Roman Pichler

MARCH 9, 2021

As a consequence, different people have suggested different ways to apply the product goal. Some view it as the product vision , others equate it to the product’s value proposition. What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals.

Product Goals 399

Product Goals Weak Development Team User Testing Vision 399

Mind the Product

APRIL 19, 2019

It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics. You can break down silos, get people talking, reposition the product strategy and vision – and agree on it.

Product Strategy 175

Product Strategy Strategy Vision Roadmap 175

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Roman Pichler

MARCH 12, 2024

But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. 1] While I hope that this makes sense to you, I find that in practice, the different strategies are sometimes confused.

Research Software 324

Research Software Technology Strategy Artificial Inteligence 324

The Product Guy

MARCH 12, 2025

You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Roadmaps are innovations silent killer.

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Data Visualization User Testing Customer Experience Technical Review 150

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

Product Strategy 176

Product Strategy Strategy Product Research User Testing 176

Roman Pichler

SEPTEMBER 2, 2020

If it is not clear who the users are and why they would want to interact with the product, it will be hard to decide which items should be in the product backlog and how important they are. A tool like my product vision board helps you capture and validate your product strategy.

Healthcare 77

Healthcare Roadmap Product Strategy Strategy 77

The Product Coalition

MAY 3, 2021

Roadmaps don’t need to be complex, nor should you need a PhD to create one. Photo by Matt Duncan on Unsplash Ahh the dreaded word roadmap… The mere mention of a roadmap can divide the room, and send Product Managers into a world of panic. Let’s face it, roadmaps have a bad reputation.

Roadmap 187

Roadmap Customer Experience Weak Development Team Vision 187

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 385

Reporting Tools User Testing Customer Experience Product Research 385

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a roadmap.

Product Strategy 158

Product Strategy Roadmap Strategy Vision 158

Roman Pichler

JANUARY 22, 2024

These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and Product Strategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.

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Weak Development Team Strategy Software Review Vision 290

Mind the Product

MAY 22, 2017

Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. For bosses, I think there’s a perceived risk in moving from a safe and predictable feature roadmap to an experiment-based lean product roadmap. And yet, there they are.

Roadmap 185

Roadmap User Testing Data Visualization Customer Communications 185

Roman Pichler

APRIL 4, 2023

For example, ensure that the individual product people are sufficiently empowered to succeed in their roles and establish a product-led way of working. What Happens When the Head of Product Determines the Product Strategy? As you might have noticed, the list above does not mention determining the product strategy.

Feedback Software 361

Feedback Software Reporting Tools Customer Feedback User Testing 361

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

Roadmap 178

Roadmap Research Software Technical Review User Testing 178

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 398

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