The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time. So, when will companies execute market penetration strategy?

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Alchemer Mobile

JULY 16, 2021

Customer retention refers to a brand’s ability to convert customers from one-time buyers to repeat purchasers. When marketing teams proactively gather feedback from customers, they can better understand the least and most favorite things about the brand and therefore help inform marketing strategy accordingly. Let’s dive into it.

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Lenny Rachitsky

FEBRUARY 17, 2024

👋 Hello and welcome to this week’s edition of ✨ Community Wisdom ✨ a subscriber-only email, delivered every Saturday, highlighting the most helpful conversations in our members-only Slack community. Read more

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The Product Coalition

DECEMBER 2, 2021

Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a Would you like to discuss the strategy for your mobile growth?

Research Software 175

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Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 97

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Userpilot

OCTOBER 31, 2022

In today’s article, we’ll be covering various product engagement metrics, five effective strategies to boost user engagement, and two of the best product analytics tools in the market. Product engagement refers to the extent of interaction users have with your product. Use gamification strategies to boost product engagement.

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Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

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People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

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BrainMates

OCTOBER 10, 2023

Disrupting the Product - Strategy Questions Answered By DIANE SEXTON Even though periods of decline are a normal part of the economic cycle, there is no denying the enormous pressure these periods place on our organisations. I believe the best strategy is to really go back to your roots. What is the vision that you started with?

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Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place! Let’s get right into it!

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ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy. Source for reference of the “triad” ]. I believe every product strategy needs a storyline and a timeline.

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The Product Coalition

JANUARY 12, 2021

Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. Using the following ways to improve your digital marketing strategy, we’ll help you stay ahead of your competition, and meet your goals for customer acquisition and revenue.

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Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Other strategies: surprise customers with gifts, and use customer loyalty programs of different kinds to keep users engaged with your brand. You’re in the right place.

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ProductBoard

NOVEMBER 28, 2023

It refers to the process of creating, designing, and bringing a new product or service to the market—from ideation and conceptualization to design, engineering, prototyping, and testing. What is product development? The end-goal is to outpace the competition in creating market-ready solutions that consumers actually want to use.

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Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

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Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

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Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

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Intercom, Inc.

OCTOBER 5, 2018

But a sound retention strategy is actually one of your most powerful levers to grow your business by creating loyal customers. Read on to learn how to create a retention messaging strategy that will turn struggling signups into a series of churn-resistant power users. In educational theory they’re referred to as “grazers”.

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The People of Product Management

APRIL 21, 2023

How do you feel about strategy? I am not referring here to any particular strategy, just the general concept of strategy. This may seem like an odd question, but the answer has an important impact on how successfully a strategy can be implemented. To others strategy is a straitjacket, tight and confining.

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Alchemer Mobile

OCTOBER 8, 2020

This post outlines the four main changes app publishers need to be aware of, along with how the shifts will impact existing cross-industry ratings and reviews strategies. They summarize what’s changed with the Play Store ratings process, early cross-industry results, and how you can shift your ratings strategy to capitalize on the changes.

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Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. Product stickiness metric Product stickiness refers to the tendency of users to keep returning to your app because it’s engaging and valuable to them. Then you need to build an effective user adoption strategy that works.

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Product Management University

APRIL 8, 2024

For purposes of this discussion, markets refer to market segments. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not! On to strategy.

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Roman Pichler

MAY 3, 2023

Hackathons , also referred to as hack days : People come together for one or more days to collaboratively explore new ideas and create prototypes. Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed.

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The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Roman Pichler

MARCH 9, 2022

If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. The board, shown in the picture below, captures the vision in the top section and the strategy in the four sections underneath it.

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Userpilot

AUGUST 28, 2022

In SaaS, customer value refers to what your product or service is worth to a user. The word ‘worth’ here can refer to a variety of things, including the value your product or service offers your target market or the benefits it offers. 10 Strategies to enhance your customer value and increase customer satisfaction.

Feedback Software 105

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Userpilot

FEBRUARY 21, 2023

Here are four steps for building a user adoption strategy: Do customer research and create user personas. Product stickiness metric Product stickiness refers to the tendency of users to keep returning to your app because it’s engaging and valuable to them. Then you need to build an effective user adoption strategy that works.

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Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. If you want your SaaS to grow sustainably, you should implement at least one of these strategies: adopting a product-led growth model, creating valuable and actionable content, in-app onboarding , exceptional customer care.

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Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing refers to a type of marketing that solely targets a specific group or niche market. A micromarketing strategy works great for attracting users.

Research Software 98

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Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. What are customer engagement strategies? We got you covered!

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The Product Coalition

APRIL 8, 2024

You won’t spend every day troubleshooting issues with customers, so you will have to refer customers to your support team if they need troubleshooting. You also don’t usually develop or design your product, and you will have to refer coworkers to your designers and developers for some questions or get the information from them yourself.

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Alchemer Mobile

JUNE 14, 2022

Or does a zero simply mean they like the product, but not enough to refer it to someone. The absence of emotion is the biggest gap in traditional NPS strategies. Taking the flaws of NPS into account, read on for five steps to help you craft an NPS+ strategy that will get more out of NPS surveys. #1: 5: Close the loop.

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Indicative

SEPTEMBER 29, 2020

All data strategies start with excitement. This is where the best companies double-down and focus on solving the psychological challenges behind any data strategy. Any of these issues can derail a strategy and your initial excitement. If someone is referring to “active users”, everyone should know what this formula includes.

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ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough. What does a Good Strategy Look Like?

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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