Userpilot
OCTOBER 31, 2024
In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. Why should you have a product analytics strategy? How to build a product analytics strategy? Let’s explore some key steps to enhance your strategy.
Product Innovation Educators
JANUARY 6, 2025
The path from IC to Chief Product Officer isn’t just about gaining more responsibility it’s about transforming how you think about product development, team leadership, and business strategy. Over ten years, she rose through the ranks until everyone in the company reported to her.
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Userpilot
OCTOBER 28, 2024
Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Adopt an omnichannel customer engagement strategy Remember the last time you tried reaching out to a company, and they only had email support? Frustrating, right?
Userpilot
NOVEMBER 14, 2024
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? Different types of customer expansion Here are the four most common customer expansion strategies for SaaS companies.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Productside
APRIL 2, 2025
90% of executives say they prefer visual storytelling over dense reports. Its a strategy for getting things done. Enroll in our AI Product Management course to master AI-driven strategy, uncover the right use cases, and lead cross-functional teams as you scale smarter with the power of automation and intelligent tools.
Productside
NOVEMBER 26, 2024
Cynthia reflects on her inspiring return to Productside during a challenging time, the impact of a supportive culture on her growth, and insights from the Certification Outcomes Report, including strategies for navigating promotions, raises, and career advancement.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! Data normalization.
Advertiser: ZoomInfo
Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Reviewing, reporting, and refining for better results. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Speaker: Eric Feinstein, Professional Services Manager, Looker
For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved. So how do you get started with developing a successful customer care strategy?
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