The Product Guy
JUNE 15, 2017
Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Hold a recurring meeting once per month that gets you in front of a cross-departmental audience. Create slides to walk the audience through: What’s been happening with the product (e.g., recap the last release, usage data).
The Secret PM Handbook
OCTOBER 9, 2018
(There are parts we might not be as good at, if we don’t have a selling background and sales training, of course.). Follow the rules.
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Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
Pragmatic Marketing
AUGUST 20, 2019
” If you’re interested in testing the strength of your company’s or your products’ security measures, you might want to adopt the NIHITO line of thinking and look outside for help. “It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.”
Pragmatic Marketing
AUGUST 20, 2019
” If you’re interested in testing the strength of your company’s or your products’ security measures, you might want to adopt the NIHITO line of thinking and look outside for help. “It’s abundantly clear that regular and relevant red/blue team testing helps companies develop their security capabilities.”
Intercom, Inc.
APRIL 4, 2019
For any new leader arriving at a new company, the natural inclination is to deploy the tried and tested tactics and strategies that have made them so successful in their career to date. The company was also getting pulled upmarket. Be prepared to carry the water.
Amplitude
MARCH 11, 2020
You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. We are also trying not to spend time testing things that aren’t risky or those that are well-known—those can just be built. But why build the best user experience if you are still trying to test user demand?
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