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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Mastering Prioritization with RICE: A Strategic Discipline for PMs

The Product Guy

Prioritization is where product leadership gets tested. Balancing technical constraints, stakeholder agendas, and long-term goals is hard. Even experienced PMs get stuck in opinion-driven debates or lose clarity under pressure.

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12 Best NPS Software and Survey Tools to Consider

Userpilot

It is tailored for product teams who need to send NPS surveys inside their app and analyze it without technical expertise. Personalize surveys by setting conditions based on user behaviors , translating and localizing your NPS surveys using AI, and customizing the appearance of your surveys to match your app’s design.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service.

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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Ok, that’s great for UX theory nerds.