Remove voice-of-customer-data-b2b
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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. Traditional Product Management Here’s the other problem.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. TLDR B2B customer insights are the knowledge and information gained by companies that focus on businesses as individual customers.

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Solution Selling vs. Aspirational Selling

Product Management University

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. The formula for solution selling is to articulate customer problems, communicate how your products or services solve those problems, then discuss the benefits. Solution selling is like vanilla ice cream. Everyone knows what it is.

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How to Build a More Valuable MVP Using Customer Outcomes

Product Management University

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Plus, it will enable you to create a more helpful and robust product down the road with customer outcomes always in the crosshairs.

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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B

Product Management University

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. What is VoC and How is it Different in B2B?

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. To that end, writing through the lens of the customer and what they do is far more beneficial than content that’s written through the lens of your product and the problems it solves. Here’s the shortcut.

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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers will hear different insights during your customer interviews. Their unique perspective means they will select different data, attach different meanings to it, make different assumptions, and draw different conclusions. But this only works when it’s coupled with a depth of knowledge of the customer’s context.