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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. He was part of the team that created the PCjr, a product that flopped badly.

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366: This is modified Agile for hardware development – with Dorian Simpson and Gary Hinkle

Product Innovation Educators

How product managers can use the Modified Agile for Hardware Development Framework. Many teams have tried adopting Scrum for developing hardware products, not always successfully. Dorian has a deep background in product development, starting in engineering and then moving to business leadership roles.?

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Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. . An Overview of Product Enhancement Requests.

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come. When Hewlett-Packard ran with his ideas, it introduced an organizational structure where each product group functioned as a separate organization.

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Gibson Biddle – Wicked Hard Decisions at Netflix

Mind the Product

Gibson Biddle has worked in product at several entertainment companies, such as Netflix, Mattel, and EA, as well as educational companies such as Chegg and The Learning Company. He discusses all of these experiences through the lens of Netflix, where he was the Vice President of Product. In 2002, Netflix went public.

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Why Commitment Culture Wins by Damian Hughes

Mind the Product

Research from Baron & Hannan at Stanford suggests that broadly five kinds of culture can emerge: Star: organisations recruit the most talented people, may pay them the most and then hope that cumulatively their efforts will be bigger than the sum of their parts. Taken from Baron & Hannan, 2002. Big Picture.