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Product Goals in Scrum

Roman Pichler

A sample goal might be to acquire users, increase conversion, generate revenue, or reduce technical debt. What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals. Such a goal aligns the stakeholders and development teams, and it directs their work.

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366: This is modified Agile for hardware development – with Dorian Simpson and Gary Hinkle

Product Innovation Educators

He has held R&D leadership roles and founded Auxilium in 2002 to help companies improve their R&D and leadership practices and transform their new product development using Agile practices. It starts with describing the customer experience through user stories. Engaging with customers. Rapid prototyping.

Agile 290
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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. This failure led to a crucial question: What if we knew beforehand how customers would judge our product? It reinforced the idea of focusing on the customer’s underlying goal.

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Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

If you are a product manager dealing with this, beware that one size doesn’t fit all. and it was clear the primary challenge on most product managers’ minds is setting roadmap priorities without real market feedback. Executives, who are driven by revenue or key customer relationships (often not market based).

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Gibson Biddle – Wicked Hard Decisions at Netflix

Mind the Product

In 2002, Netflix went public. There was a major anthrax scare in 2002, making people afraid to open their mail. Gib explains that most decisions that were made throughout their journey were not difficult, as they were able to A/B test most things. Gib also urges you to obsess over your customers. Frame the Stakes.

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CX pioneer Jeanne Bliss on building customer-centric businesses

Intercom, Inc.

This question has been shaping customer experience expert Jeanne Bliss ’s career for as long as she remembers. Jeanne is one of the leading voices on customer-centric leadership. In fact, she wrote her first book, Chief Customer Officer , long before that type of role was even widely known. What will your legacy be? The lesson?

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Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

This put more focus on both the customers and the products themselves. This is when companies started applying consumer PM principles to software PM. 1990: Tim Berners-Lee first tests the software that would become The World Wide Web ?? 2002 saw the start of the APM program, which Marissa Mayer introduced at Google.