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How Veeam Grew its Online Community to the Company’s Top Strength According to Gartner

Gainsight

Of course, online community grows exponentially in value over time, but there are immediate benefits that can’t be ignored. Create Communities Specific to Members’ Strengths Veeam’s community started much like all communities in 2006—organically across multiple platforms. The results speak for themselves.

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Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform

Alchemer Mobile

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. LOUISVILLE, Colo.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211
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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

Perhaps it’s that realizations aren’t instant and instead part of a process that can take years of real-life experience to ‘pop’ into existence. I know, it shouldn’t be business all the time. However, at times, I can’t help myself. Value creation without purpose leads to a demotivated team and metrics over user culture.

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5 Costly Branding Mistakes

UX Planet

This belief makes you disregard market research because you feel you already know everything customers want. Time pressure: The urgency to bring a product to market leads to shortcuts. You and your team may lack the knowledge or resources to execute it properly, leading to avoidance or superficial efforts.

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CX pioneer Jeanne Bliss on building customer-centric businesses

Intercom, Inc.

This question has been shaping customer experience expert Jeanne Bliss ’s career for as long as she remembers. Jeanne is one of the leading voices on customer-centric leadership. In fact, she wrote her first book, Chief Customer Officer , long before that type of role was even widely known. What will your legacy be?

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How Did IKEA and Starbucks Successfully Localize in Japan?

freshtrax

Those who believe that a global strategy will work in Japan. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. However, from btrax’s 16 years of experience helping US companies expand to Japan, it can be an expensive lesson if you don’t take the time to understand the landscape.