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430: How changes in marketing are influencing products – with Ali Plonchak 

Product Innovation Educators

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. How can we use media to deliver positive actions?

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Source: Todd Wickersty, [link].

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6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

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Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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Saying Goodbye

The Product Bistro

Working for a time in a cross division product management group. NT9000 product releases. We finally worked out the legacy issues, and had a structured product platform. I do (and did) enjoy the interaction at the tradeshows, and I went to a pretty hefty number for a mere product manager. Semicon Japan.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience. Are they working towards something positive? Stober & A.

CTO Coach 144
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Product Management is on the up-and-up – why now?

BrainMates

Product Management has been around for as long as there have been companies selling products, but Product Management is on the rise. So why are Product Managers in short supply now? This is the domain of professional Product Management.”. Shortage of Product Managers.