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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

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Upcoming Speaking Engagements

Bain Public

Flash Belt 2008, Minneapolis, U.S. Flash Forward 2008, San Francisco, U.S. FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S. About Bain Public.

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Building engineering orgs and new products at Segment, Dropbox & Facebook — Tido Carriero

The Review by First Round

From the pros and cons of single threaded leadership to his black box analogy for assessing a team’s performance, there are tons of tactics in here on how leaders can think differently about org design, planning and execution. We also chat about the path to product/market fit, especially for multi-product strategies.

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Behind Facebook’s Growth Juggernaut: The backstory.

NextBigWhat

In 2008 Facebook’s user growth hit a wall at 80M and we were having serious debates about whether any social network could ever reach 100M users. The core strategy debate boiled down to whether we should focus on growth marketing or core product development. We barely grew users or revenue in 2008. And we didn’t look back.

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Frankfurt, 16 April: Product Leaders Workshop

Mironov Consulting

Role definitions, or “who does what” Even if we assume a team of individually great product managers (and developers and designers and marketing/sales/services/support folks), organizations are complex. He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/leadership issues.

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Don’t Miss These Speakers at #mtpcon San Francisco

Mind the Product

Mind the Product returns to Davies Symphony Hall in San Francisco on July 16-17 and promises to be one of our best product conferences yet, with a leadership forum, more workshops, more networking events around the conference, and more fun than ever before. Leadership Forum. Apply to the Leadership Forum. See you in July!

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Sorry Marty, I love you but I don’t use your definitions of Product anymore

The Product Coalition

That includes marketing, customer support, operations, senior management, sales, HR, finance, etc. Whether it’s direct or indirect revenue, acquisition, retention, DAU, market share, cross-selling, profit, brand value, etc. Otherwise we would not need PMs at all. Business objective results: or key results for those teams using OKRs.