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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

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8 Blogs That Will Kick-Start Your Creativity as a Product Designer

UX Studio

Here, you will discover a curated list of blogs that offer expert insights, tools, and resources that will enable you to break through creative barriers. With practical tips and hand-picked examples, it will also help you to adopt fresh perspectives to elevate your skills as a product designer. Why Spotify Design?

Blog 63
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How Can Product Managers Capture Frugal Customers?

The Accidental Product Manager

When customers cut back on spending, product managers have to go to work Image Credit: CafeCredit.com. What this means for product managers is that we need to make some changes to our product development definition in order to appeal to our newly price conscious customers. A recent survey of U.S.

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20 Top Product Management Books for 2021

Alchemer Mobile

If you’re in digital product management, 2020 has been a roller coaster. Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Best Product Management Books. How to Build Habit-Forming Products. The Lean Product Playbook.

Books 236
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Backlog Refinement Takes You from Vision to Value

bpma ProductHub

Investing in doing this well helps you deliver sooner, can double your productivity, and builds strong collaboration—the backbone of high performance teams. We find that Product Owners and development teams need advanced skills and training in backlog refinement. Start and End with Value. Taking a Holistic View of Backlogs.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

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Learning from Failure: Product Manager Style

The Product Coalition

Every seasoned product professional knows that success only comes after a series of failures. When Products Fail Every PMs worst nightmare! But to have an entire product go down the drain…the thought is cold-sweat inducing. Let’s look at 3 of some of the biggest flops in product history: 1. What went wrong?