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Evolving our data model beyond front-end events

Mixpanel

“Events are a restrictive, inflexible way of modeling data.” That was a direct quote from the community when we released Warehouse Connectors last year, showing a commonly-held concern about the limitations of product analytics. So long as the data point has a timestamp, it can be represented as an event for analysis.

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What is reverse ETL and why does it matter for your product data?

Mixpanel

I started my career doing data entry of stock inventory into an excel sheet. For most people, that would make you hate data for the rest of your life. But for me, despite the inefficiency of data entry, it made me realize the value of data early on. We would all be still using Google Analytics and its vanity metrics.

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Why we decided to retire our most popular report

Mixpanel

Segmentation has been our most heavily used report since its release in late 2011, and until recently, it was the report that greeted users when they logged in. Retiring the report is a bittersweet moment for many of us here, but a necessary step to deliver more advanced analytics capabilities to our customers.

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Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

While every click offers insight to designers, what lessons are we learning as an industry? stings more than any harsh data metric. The very idea of “choice architecture” in design sounds helpful, but in the wrong hands, it becomes a powerful tool for control. We’ve all been there. feels like the biggest win. Look at B.F.

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Top 10 Japanese Startups

freshtrax

PKSHA Technology Inc. It is an e-commerce company that provides a platform on the C2C online resale marketplace. It is an e-commerce company that provides a platform on the C2C online resale marketplace. The platform started from a mobile phone app and has expanded to a website with more than 10 million active monthly users.

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Is This the End of Customer Success Software as We Know It?

Gainsight

The critical role played by customer success (CS) teams is well known, as is the importance of the customer success software powering these teams. But, could thinking about customer success software as a category be leading us down the wrong path? Understanding the Customer Success Software Market. Here’s why.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

A product growth manager is in charge of your product growth strategy: they are concerned with realistic KPI metrics and can achieve these by researching customer feedback and data, identifying opportunities for revenues, and testing products and features. What are the four SaaS product growth strategies – the Ansoff Matrix?