The Product Coalition
MARCH 4, 2024
Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.
Userpilot
MARCH 25, 2022
A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.
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freshtrax
FEBRUARY 28, 2024
The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. This coincidence became a cornerstone for Kit Kat’s marketing strategy in Japan, turning the chocolate bar into a symbol of good luck.
Userpilot
JULY 6, 2021
Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.
UX Planet
FEBRUARY 22, 2024
This will help you tailor your advocacy strategies later. Websites like Harry Brignull’s offer a comprehensive catalog of these tricks, helping you become a more aware user [Brignull, 2009]. We can be agents of change. Here’s a roadmap to guide your efforts: Understand the Gaps: Start by assessing your organization’s design maturity.
Roman Pichler
JUNE 6, 2017
Take, for example, Google Wave, a product that combined e-mail, instant messaging, and wikis. Wave was discontinued about a year after its launch in 2009. The third mistake, finally, is to over-invest in question marks and to hold on to them for too long: Not every question marks will become a star. Some just die prematurely.
The Product Cafe
MARCH 22, 2023
Marty Cagan in the 2008 SVGP blog said - ‘during the major economic downturn in the late 1990s, various tech companies were impacted, some shut shop whereas some developed their product strategy to take advantage of the eventual recovery.’ Following which, to adapt to the recession wave they pivoted to a freemium model in 2009.
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