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The Evolution of WhatsApp

The Product Coalition

The Beginning: Redefining Communication WhatsApp’s journey began in 2009 when two former Yahoo employees, Brian Acton and Jan Koum , envisioned a platform that would provide a simple and reliable way for people to stay connected. On February 24, 2009, Koum completed the development of the iOS application and established “WhatsApp Inc.”

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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. This coincidence became a cornerstone for Kit Kat’s marketing strategy in Japan, turning the chocolate bar into a symbol of good luck.

Marketing 111
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Lessons from 1,000+ YC startups: Pivoting, resilience, avoiding tar pit ideas, more | Dalton Caldwell (Y Combinator, Managing Director)

Lenny Rachitsky

Prior to YC, he was the co-founder and CEO of imeem (acquired by MySpace in 2009) and the co-founder and CEO of App.net. Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges. If your venture struggles and innovative strategies are exhausted, consider pivoting.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Their teams are aligned on a strategy that is supported by specific objectives and resources. They start with a strategy and the results they want to achieve.

Roadmap 188
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Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups.

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Book Review: The Phenomenal Product Manager

The Product Bistro

I bought a copy of “ The Phenomenal Product Manager ” in 2009 or so on a lark. So, in 2009, I skimmed through it and dismissed it, instead spending more time reading Rich Mironov’s “The Art of Product Management” Turns out that was a bad choice. And much more.

Books 150