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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

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Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). First, the developers create a wheel.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Show the customer something in the first three weeks of development and repeat every four weeks. Get the product out in their face fast, early, often, and cheap.

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Growth Hacking with Customer Journey Mapping and AAARRR Funnel

Userpilot

The term “growth hacking” was coined by Sean Ellis in 2010 after he used this strategy to ignite unstoppable growth for Dropbox, LogMeIn, and other successful startups. The marketing team is responsible for awareness and acquisition, the sales team — for revenues, and the product team — for retention.

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Product Management is Culture Management

Mind the Product

Or “ How to Manage Software Development in Teams who Think Nothing Like you “ Product management has two diversity problems. Cultural homogeneity in product teams is dead, welcome cultural diversity. Every day, I lead a product standup for a team of four engineers: Syrian, Chinese, Ukrainian, and Singaporean Chinese.

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Mobile Second: When Desktop is the Right Platform to Focus on First

Mind the Product

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As a startup on a tight budget we had three key requirements for our development process: Build cheaply – We didn’t know how many release cycles it would take to reach product/market fit. Step 2: Development of User Hypotheses.