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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012).

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Negative User Feedback? Handle it like Bill Gates!

Userpilot

Nobody likes getting negative feedback. If you don’t like getting negative feedback either – congratulations! But the whole point of killing it like a pro – in product or elsewhere – is not to take negative feedback personally. In this post we’ll discuss: Why negative feedback matters.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

When you’re listening to feedback you really need to unpack the language of what’s being said and make sure you understand what the customer means rather than what they say to you. Out of that,I was forced to actually talk to people and learn through very different methods and tools. Are these all software?

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Liam Geraghty: From the very start, Intercom’s mission has always been to make internet business personal, so it’s not surprising that we’ve been podcasting for a long time; since 2012, in fact. For Slack, that was clearly the engineering and dev communities, who love new tools. And it was very successful.

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Webinar: What to Do Before and After a Mobile App Launch to Improve Customer Experience

Alchemer Mobile

Getting your app up and running is only half the battle. Overstock has been around for a number of years, very successful in the e-commerce space, and had built a really successful app, but it had gotten long in the tooth. What comes next is equally as important. How do you determine what is and isn’t working?

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How do you Become a Product Manager?

Mind the Product

I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. I often use them to keep on top of the latest trends, ask questions, and to give and receive feedback. It’s easier and cheaper than ever with the rise of “no code” tools.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Make sure you’ve got that viable program or platform. People didn’t think of LinkedIn as a sales tool.