Breaking Into Enterprise Customers at Shopify
Business of Software Conference
SEPTEMBER 1, 2022
Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. Positioning. Sales Processes.
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