The Product Coalition
JUNE 14, 2020
All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way. The market subsequently allowed them to slide into obscurity. Here again, the concern mainly is that there has be enough of a market that the business has a shot at success.
The Product Coalition
AUGUST 23, 2023
To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business of Software Conference
SEPTEMBER 1, 2022
Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. Will they be prepared to pay more?
Product Innovation Educators
MARCH 27, 2023
After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Marketing and technical people sit in on those workshops, which happen every two years or so.
Intercom, Inc.
DECEMBER 31, 2019
If anything, this was the decade they collectively became leaders not just of the technology industry, but of industry itself – Apple overtook ExxonMobil as the world’s most valuable company by market cap in August 2011 (that month again), and then became the first trillion-dollar company by market cap in 2018. Rise of mobile.
Roman Pichler
MAY 10, 2016
While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. In September 2014, I had a first version of the book available for review—MVP number two.
Mixpanel
SEPTEMBER 11, 2019
Robert Moore , founder of data analytics company RJmetrics (now owned by Magento), wrote in 2014 about how they chose the headline for their first website:They let the data decide. Over the next year, their audience skewed heavily toward eCommerce, alienating major segments of their market. Achieving a local maximum.
Expert insights. Personalized for you.
78 
Let's personalize your content