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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Aligning sales, marketing, and product teams.

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Code for America’s Amanda Renteria on defining the citizen experience

Intercom, Inc.

For those working in the public sector, Amanda is a household name – she was the National Political Director for Secretary Hilary Clinton during the 2016 Presidential Campaign and served as the Chief of Operations at the California Department of Justice in 2017 and 2018. Feedback can’t just be incorporated every election cycle.

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TEI 140: Market validation in 3 steps – with Bryan Elanko

Product Innovation Educators

How Product Managers and Innovators Can Validate a Product Concept for a Target Market. One form of this is market validation — understanding what a market segment values in the form of a product that solves a meaningful problem. 2:30] What is market validation? 19:53] How can market validation be conducted?

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird, an electric scooter startup that launched in sunny Santa Monica in 2017 with just 10 scooters, has since gained “unicorn status” faster than any other startup before its time. The transportation market is changing rapidly, and large investments are being made in the space, but what do consumers think about electric scooters?

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird, an electric scooter startup that launched in sunny Santa Monica in 2017 with just 10 scooters, has since gained “unicorn status” faster than any other startup before its time. The transportation market is changing rapidly, and large investments are being made in the space, but what do consumers think about electric scooters?

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Top 75+ Resources for Product Managers

Sachin Rekhi

A compelling strategy details exactly how you'll dominate your market and is constantly refined until you find product/market fit. Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy. Design is the third critical dimension of product management.

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Product Manager Role – Everything You Need to Know

Userpilot

Adjacent roles (customer success, design, product marketing, etc.). It’s important for the product manager to create an effective feedback loop for incoming ideas from the organization. This feedback loop needs to be integrated into the product planning and development processes. Manage customer feedback.