article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Like Trello before, Atlassian has a non-traditional sales model. Crowning the customer.

article thumbnail

A year in review: productboard’s top 10 posts from 2017

ProductBoard

Read on for our top posts from 2017! ?? Why every product manager should be able to prototype Capture your vision for the future… and learn from it “Prototypes are visions of the future?—?some In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Read more… ?? ??

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

article thumbnail

Product Manager Role – Everything You Need to Know

Userpilot

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Setting a product strategy.

article thumbnail

391: Product VP of Wyze uses community for product innovation and you can too – with Steve McIrvin

Product Innovation Educators

We’re pushing the boundaries of computer vision and machine learning. Training a computer vision model is very hard and usually requires an AI research team, but we wanted to make that problem accessible to anyone. Wyze’s tagline is to make great technology accessible. Our CEO calls our community the crown jewels.

article thumbnail

Top 75+ Resources for Product Managers

Sachin Rekhi

I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. One of the key responsibilities of a product manager is to define, articulate, and evangelize the vision for their product.

article thumbnail

How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. Copywriting, while often thought of as something creative and inspired, is a technical craft. Plaid’s homepage February 11, 2017.