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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

In our recently released 2019 Mobile Customer Engagement Benchmark Report , we reviewed data from over 1,400 unique iOS and Android apps across all app categories (from January 2018 to December 2018) to understand how customer engagement and interaction rates have changed over the past few years.

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Source: Todd Wickersty, [link].

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Tools to Collect More Mobile Customer Feedback

Alchemer Mobile

As a product manager, you’re probably on the other end, watching the app user analytics roll in, wondering why shopping cart abandonment has suddenly spiked. When you have the right feedback system in place and a clear customer journey map , you can quickly prompt mobile app customers at the right time and place.

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How to Create Better Mobile Surveys

Alchemer Mobile

In 2019, apps sent 44,849,700 consumer surveys, which is a 29 percent increase from 2018. The most surprising (and satisfying) finding is that even with the year-over-year increase in the number of surveys sent, the survey response rate held steady at 18 percent compared to 2018’s 19 percent. Millions of dollars are spent managing it.

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5 Product Management Hacks for Product Leaders

Mind the Product

As a product leader, you are the product manager for a leadership team, and the tricks you learned in product teams remain valuable, they just need a little tweak. Here, to help you, are five product management tricks and tools for every product leader. A mature product has a lot going on at once.

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Is it Time for a Licence to Practise Product Management?

Mind the Product

Mike got me thinking; should product managers also require a licence do their job? After all, we’re a sizeable professional community and having a product management certification or licence in place would ensure that all product managers comply with the same standards. Why I’m not Convinced.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. In this talk from BoS USA 2018 he shared another honest update about his worries in Balsamiq’s milestone 10th year. Oh yeah I guess there is such a thing as product manager and I guess I was doing it without knowing.