Remove 2018 Remove Testing Remove User Testing
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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Why is it so Hard to Lean Test?

Mind the Product

One the most consistent and frequent lessons that we teach in different workshops is “test early, test often”, also known as lean methodologies. In January 2018, we moved forward to create our third full-day workshop on the much-anticipated topic of Metrics and Analytics. Start With Your Customer and Their Current Reality.

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In Search of Product/Market fit: How Setapp Found its Customers

Mind the Product

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with Customer Development.

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The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. We need to know what to prototype and when, who to test our prototypes with, and how to conduct those tests in a way to get reliable feedback.

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What we Learned at #mtpcon London 2018

Mind the Product

Here’s what we heard: Martin Eriksson at #mtpcon London 2018. We work with developers, user researchers, data scientists and a host of other experts every day – so it’s only natural that we feel like the dumbest people in the room. Kim Goodwin at #mtpcon London 2018. Roan Lavery at #mtpcon London 2018.

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Customer Feedback Management is the Heart of Food and Drink Apps

Alchemer Mobile

According to AppAnnie’s 2019 State of Mobile Report , consumers sourced food and drinks through apps 130% more often in 2018 than in 2016. Globally, UberEATS and Zomato were the top two food delivery apps by worldwide downloads in 2018. Here are five customer feedback management strategies to use.