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Usability testing: the complete guide

UX Planet

How to plan, conduct and report usability studies. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Risk of exclusion  — in some sectors there are no competitors, e.g. some health or government services.

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How to Create a High Converting SaaS Website

Arkenea

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. According to a recent report , smartphones account for 62 percent of share of digital minutes consumption. Here is a detailed guide to creating a high converting SaaS website.

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What’s in your stack: The state of tech tools in 2025

Lenny Rachitsky

Subscribe now For more: Lennybot | Podcast | Swag | Hire your next product leader | My favorite courses I’ve always been fascinated by what tools people choose to use in their work. ” we asked people what tools they most love, what tools frustrate them, and what they’d change if they could. 5% use Bolt.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities.

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A Decade of Product Management

Melissa Perri

2019: "How do I hire a Chief Product Officer? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "I have 800 Product Owners who have never done the role before, can you help train them?" 2019: "Duh, of course I want my people talking to customers. 2019: "Product reports to the CPO."

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? In order to help, we’ve taken the liberty of compiling a list of the best mobile in-app feedback tools for you. Core mobile in-app feedback tools & solutions.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” How to build effective Self-Service mechanisms. This begs the question: what’s the best way to increase customer retention?