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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. This rapidly evolving digital technology can analyze more data with greater precision than humans. The source predicted that the value would surpass $107.5 billion U.S.

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How Customer Insights Are Shaping Tech for 2021

Centercode

2021 will be shaped by companies that have the best understanding of these nuances and the vision to act on them. Here are three major ways that tech companies used customer testing last year to roll with the punches, adapt their products accordingly, and lay the groundwork for success in 2021. What’s Ahead in 2021?

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The 5 Best Product Walkthrough Tools of 2021

Userpilot

The best product walkthrough tools are the ones that keep evolving and improving year after year. Product walkthroughs are a bit of a specialty for us here at Userpilot , so we’ve collected together our five favorite tools for 2021 and put them to the test. To get onto this list, a tool has to offer interactive walkthroughs.

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Mixpanel partners with Census to bring product analytics to the modern data stack

Mixpanel

We’re thrilled to release an integration with Census that makes any major cloud warehouse the data source for Mixpanel. Whether you use Snowflake, Google BigQuery, Amazon Redshift, Postgress, or Databricks to store your event data, you can sync that same data to Mixpanel. Why connect product analytics to your warehouse?

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The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Do you have the vision to combine beauty with brains, thereby driving decisions with data? What value do you see in your data? Joe Perez will go over the five "Stages of the Spectrum" in action while discovering the difference between impact and influence, and how that difference plays into making data actionable.

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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

When Brandi joined Alchemer in 2021, we immediately felt the impact of her technical expertise and leadership,” said David Roberts, CEO of Alchemer. Each year CTA hosts the Tech Summit and the awards are a highlight of that annual event. Our mission is to give every customer and employee a voice, and to make every voice matter.

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4 Major Launch Announcements from Amplify 2020

Amplitude

In order to meet this moment, teams need to build fast, and build with data. Most teams strive for this, but some run into problems when they try to force fit incumbent data storage and visualization systems to the real-time behavioral analytics this strategy demands. Luckily, you don’t have to wait.