Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Intercom, Inc.

NOVEMBER 5, 2020

It was this larger than life, brand new experience. Looking at these photographs today, they feel like a particularly fitting metaphor for the state of the store in 2020. All of this is to say that many malls have “died” because they’re no longer fit for purpose and simply don’t have the footfall to remain economically viable.

User Testing 206

User Testing Reporting Tools Customer Experience Travel 206

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

JULY 27, 2022

Marketing efforts in the development stage should focus on collecting user feedback to validate and refine your product idea. In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. Buffer’s fake door test. Introduction stage.

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. Differentiate your product from other similar products on the market to avoid product parity. It reveals the value customers receive for the money paid.

Feedback Software 93

Feedback Software User Testing Product Research Strategy 93

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Learn about your customer- who is your target audience? Look back and learn- collect feedback and improve. Market Research. Advertising. Boosting customer retention.

Feedback Software 92

Feedback Software Product Research Research Software Product Marketing 92

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth.

Research Software 94

Research Software User Testing Strategy Customer Experience 94

Mixpanel

DECEMBER 6, 2021

Good products get their messaging out to users on things like available features and how to access them. But the best products do this with a focus on relevancy, making sure to let the right users know about the right features for them. Ideally, customers are able to see revenue directly from the messages.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Data Visualization 52

BrainMates

NOVEMBER 1, 2021

Failure Point #1 – A lack of customer benefit. A product or product improvement needs to provide genuine benefits to a customer. These benefits will come from solving a deep problem a customer has. But, no amount of cost-cutting or even a freemium model will solve the failure point of delivering no benefits to customers.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Any form of marketing involves educating the market on something. You need to understand the market and act accordingly.

Education 113

Education Marketing Weak Development Team User Testing 113

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. After this analysis, I’m looking for really differentiated verticals of audio. but may not directly sound like podcasting. Thanks, Andrew.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. In this episode, we sat down with Doug to chat about embracing the mojo and creating a brand strategy that connects with the audience and stands out from the crowd. Short on time?

Marketing 209

Marketing B2B Data Visualization Branding 209

Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

ProductPlan

NOVEMBER 9, 2022

The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Gainsight

JUNE 28, 2022

Product adoption is the process by which customers discover, purchase, and become users of a new product or service. While many SaaS companies focus on acquiring new customers, profitability in a recurring revenue model is actually driven by customer retention and expansion. The customer is now considering the product.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

The Product Coalition

MARCH 10, 2023

In the world of advertising, hyperbolic statements are made quite often — because they are designed to attract people so that individuals and/or businesses can grow a customer base. These slogans are examples of hyperbole designed to boost the brand power of product businesses. Remember “Red Bull Gives You Wings,” by Red Bull?

Weak Development Team 121

Weak Development Team Reporting Tools Customer Experience Advertising 121

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. That way the freemium model drove massive user growth.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How many sessions are Android users engaging in every day?   Watch Answer 3.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

OCTOBER 30, 2022

1 - A Lack Of Customer Benefit. A product or product improvement needs to provide genuine benefits to a customer. These benefits will come from solving a deep problem a customer has. But no amount of cost-cutting or even a freemium model will solve the failure point of delivering no benefits to customers.

Development 59

Development Transportation Research Software Product Research 59

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

Intercom, Inc.

JULY 21, 2022

Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Roman Pichler

JANUARY 12, 2017

This means that the first iPhone was clearly differentiated. Make sure you choose those factors that define the current standard in your market and are used to advertise and sell products, rather than the ones that favour your own product. Use the Strategy Canvas not only for brand-new products. Take the iPhone.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Usersnap

JULY 18, 2022

Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback , and making product or website improvements. What does this customer feedback menu do? However, their effects help users navigate.

Feedback Software 52

Feedback Software Research Software User Testing Customer Feedback 52

Intercom, Inc.

FEBRUARY 8, 2018

In his 2017 keynote, “The User Experience of Design Systems” , designer, artist and educator Rune Madsen dissects not just the oft-celebrated rewards of systems, but also the inherent risks that broad ones bring to the table. The user experience of design systems. Emmet Connolly: Rune, great to have you here.

Feedback Software 191

Feedback Software Customer Experience User Experience User Testing 191

Amplitude

AUGUST 3, 2020

Ecommerce companies are used to analyzing their conversion funnel, running A/B tests, and measuring their success in terms of revenue. But revenue only benefits the company, not the customer. Ecommerce brands should also be putting their experiments to work to improve the customer experience.

Data Visualization 52

Data Visualization Analytic Tools User Testing Customer Experience 52

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at

Education 145

Education Marketing Weak Development Team Advertising 145

The Product Coalition

JUNE 22, 2021

It’s still a great idea to build a brand new marketplace and it's pretty much possible to become a unicorn doing so. There’s something called network effect, which regarding marketplaces means that the more users you have the greater the value you provide for each one of them.

Customer Experience 89

Customer Experience Product Research Advertising Reference 89

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

OCTOBER 27, 2021

I mean, when I just did an internet search for “WalkMe”, Google gave me an advertisement result for Whatfix above an ad for WalkMe. But rest assured, the two are not interchangeable, and in this article we’ll clearly lay out what the differences are and how to choose the best DAP for your company’s user onboarding needs.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. It’s the competitive differentiator for Japanese apps who want to enter the market both domestically and abroad.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

The Product Guy

JANUARY 31, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ari Tiktin Mobile & Emerging Media Product Director, CNBC.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

OCTOBER 25, 2016

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ari Tiktin Mobile & Emerging Media Product Director, CNBC.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142