Product Management Unpacked
MAY 13, 2020
It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. In many ways, the role of a brand manager has informed the modern-day product manager role. It’s May 13th.
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
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ProductPlan
JUNE 6, 2023
Download ProductPlan’s Product Success Metrics Book The full set of product metrics a team may follow will vary based on the stage of the company, the maturity of the product, and the industry in which the product is used. There are, however, 5 metrics that every product manager should track.
The Accidental Product Manager
MAY 18, 2020
Product managers need to find a way to redefine the brand Image Credit: Arturo de Albornoz. Can you think of any job that would be more delicious than being a product manager for a pizza chain? It seems as though almost overnight what had been a pretty easy product manager job suddenly became very difficult.
Userpilot
MAY 14, 2024
By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. This article covers 12 of the most common customer behavior models and how to maximize them for better product management. Traditional consumer behavior models include: Learning Model.
Userpilot
MARCH 29, 2024
This leads to improved brand awareness and differentiation from other brands. To create a successful activation strategy , you must first define your product's value proposition. It goes beyond traditional advertising to influence people and emotionally connect them with your brand. What is brand activation?
The Product Coalition
FEBRUARY 1, 2021
Analyzing Job Advertisements for Product Owner Positions Probably, you are considering a position as a Product Owner in a particular organization. I suggest that before going all-in (the application process), you should consider analyzing the job description for Product Owner anti-patterns first.
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