Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Who’s Responsible for Product Launch Management? Public relations.

Product launches 40

Product launches Customer Experience Management Management 40

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. What is a product marketing framework?

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 179

Data Visualization User Testing Research Software Marketing 179

The Accidental Product Manager

MARCH 6, 2023

The ease of doing this is one of the challenges that product managers are facing these days. Online product managers realize this and they are currently looking for ways that they can stand out from among all of the other sellers who are online. Since it is so easy to do, everyone seems to be doing it.

User Testing 65

User Testing Product Management Product Manager Advertising 65

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

ChatGPT 105

ChatGPT Artificial Inteligence Feedback Software Reporting Tools 105

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? A solid Go-to-Market (GTM) strategy can help you to foresee possible challenges and take preventive measures to avoid them in future. What is a Go-to-Market Strategy? Evaluate market traction.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

OCTOBER 8, 2018

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management.

Product Research 146

Product Research User Testing Marketing Weak Development Team 146

Userpilot

NOVEMBER 19, 2022

How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. It’s a planned personality with distinct traits you should be able to recognize in a crowd of advertisements. It’s important to provide marketers with the context they’ll need to walk in your shoes.

Product launches 60

Product launches Branding Entertainment Education 60

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Unlike similar services, Setapp provides a combination of seamless user experience with no advertising, in-app purchases, paid upgrades and curated selection). How many children do you have?

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Usersnap

FEBRUARY 23, 2022

In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. What is SaaS Product Management?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Userpilot

NOVEMBER 21, 2022

The elusive search for the ideal beta tester is something many product managers will be familiar with. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. When releasing an entirely new product, launching a new feature , or before a big product update.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Come up with product and new feature ideas.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

BrainMates

APRIL 30, 2018

A bright and brave cross functional team of panellists were on hand to tackle an imagined (but realistic) Product Management scenario. Clive Lam, Consultant Product Manager at Brainmates. Jen Marshall: An executive in a large Telco has come up with a new product idea. The panellists were: Mark Cohen, CTO at Domain.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Department of Product

MAY 22, 2020

Product managers and product leaders should have an inherent sense of what’s valuable to customers. If a product person isn’t equipped with the ability to sense what might be valuable to others, product management might not be the best career choice in the first place.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

APRIL 29, 2021

Then, repeat after me (or Andrew Chen of Andreessen Horowitz, to be precise): “The natural state of any new product is that no one’s using it :)”. Product Death Cycle by David Bland. And while most product managers think the users need more features to start using their product…the opposite is often true.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Usersnap

JULY 22, 2019

Who doesn’t like to use a product that looks pretty? Yet as a software company owner or product manager, you hesitate to put time and budget into UI/UX design? The questions lingering in your mind may be: How important is design to product success? 6 Ways for Product Managers to Collect Customer Feedback.

User Testing 88

User Testing Customer Experience Product Research Feedback Software 88

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started!

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. To help us, Neha Bansal is with us.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Mind the Product

FEBRUARY 6, 2020

Emely Übler has been working in product management for six years and as a product manager for Koenig & Bauer Coding in Germany for the last 10 months. I tend to cover a lot of different things and day-to-day, I spend my time defining market needs, participating in the design phase and managing the launch of products.

Product Management 128

Product Management Product Manager Research Software Automotive 128

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

ProductPlan

DECEMBER 27, 2018

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. By lazy marketing, I’m not necessarily referring to sleeping on the job, or showing up late to work.

Marketing 50

Marketing Feedback Software User Testing Customer Experience 50

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. Ahrefs uses video marketing to reach relevant audiences.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105