Product Talk

APRIL 20, 2022

Most startups teams think you can’t set an outcome if you don’t have a product yet, but this isn’t true. Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim don’t have any customers.

Product Research 330

Product Research Startups User Testing User Friction 330

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Andrew Chen

FEBRUARY 6, 2024

I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. reported ICP.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Userpilot

SEPTEMBER 16, 2022

What is a beta testing feedback form template? How can you customize it to gather valuable feedback from users? Beta testing is one of the most effective ways to gather feedback on a product , but getting useful feedback and handling beta testers is not always as easy as it sounds.

User Testing 97

User Testing Feedback Software Customer Feedback Product Research 97

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market.

User Testing 95

User Testing Product Marketing Marketing Research Software 95

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? The anatomy of a marketing tech stack [with recommended tools].

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. She has built products in industries including broadcasting, media, advertising, technology, government, consumer, robotics, and wine. I realized we need to change how we build products.

User Testing 243

User Testing Product Manager Product Management Vision 243

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Fake door tests are a popular and cost-effective validation technique.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? What is customer feedback software?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

FEBRUARY 2, 2022

Seeking feedback at various stages of a project helps avoid bottlenecks and silos, and ultimately drives business impact. Advertisements are inescapable – they’re on the side of our bus to work, they’re in the magazine we’re reading, and they’re infiltrating our social media feeds, podcasts, and television shows.

Data Visualization 221

Data Visualization User Testing Technical Review Magazine 221

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

Userpilot

NOVEMBER 8, 2022

What are feedback loops? How can product managers use them to build better products that your customers will love? That’s exactly what Peep Laja, the Founder and CEO of CXL and Wynter , talked about in his presentation at the 2022 Product Drive Summit ! How to Speed Up Your Feedback Loops by Peep Laja.

Product Research 98

Product Research Feedback Loop User Testing Customer Feedback 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

FEBRUARY 20, 2020

This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. Product-Led Growth. The End-User Era.

Feedback Software 107

Feedback Software Research Software Product Marketing Marketing 107

Intercom, Inc.

AUGUST 17, 2018

In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.”

User Testing 158

User Testing Advertising Branding Customer Experience 158

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased. Hello, Paul.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. TL;DR Consumer behavior examines how people and organizations make buying decisions.

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. This is one of those books where you realize that everything you’ve learned about marketing is wrong. Tom Newton, Campaigns and Acquisition Marketing Manager ( @tokyotom ).

Books 150

Books Technical Review Marketing User Testing 150

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

OCTOBER 30, 2019

How would your conversion rates change if users would need to register via email? They can drastically change your app through analytics, marketing and payment services. An important criteria for choosing a quantitative SDK is the option to track KPIs on a custom dashboard. This slows the speed and amount of tests down.

Analytic Tools 112

Analytic Tools Data Visualization Feedback Software User Testing 112

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 166

Product Research User Testing Customer Experience Onboarding KPIs 166

Userpilot

JULY 8, 2024

A/B testing analytics is a powerful tool for optimizing the performance of your product or website. But approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to product analytics. They include: Controlled A/B testing. Head-to-head A/B testing.

Analytic Tools 109

Analytic Tools Data Visualization User Testing Product Research 109

Lenny Rachitsky

JUNE 11, 2024

Incrementality test designs for advertising campaigns 6. Using Lenny’s Newsletter research, what is good retention for a consumer product? Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13.

User Testing 123

User Testing Research Software Analytic Tools Technical Review 123

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Let’s get started!

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52