article thumbnail

My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

article thumbnail

The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Enter the Cycle. I call these outcomes product goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. The Brave New Agile World.

Agile 249
article thumbnail

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager. The Brave New Agile World.

Agile 156
article thumbnail

Agile Approaches Offer Strategic Advantage; Agile Tools are Tactics, Part 3

Johanna Rothman

In Part 1 and 2 of this series, I wrote about how an agile approach might offer strategic benefits. And because an agile approach changes your culture, I said the agile approach was part of your strategy. So let's ask this question: Can any tool—agile or otherwise—offer you a strategic advantage? (I

article thumbnail

How Agile Managers Use Uncertainty to Create Better Decisions Faster

Johanna Rothman

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. But most of my business focuses on coaching, workshops, or consulting. Does that sound like an agile team to you? However, managers don't create features as agile teams do.

Agile 95
article thumbnail

How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. These are my lessons learned on making ‘agile’?—?including including Scrum as a framework?—?work work in a fast-growing startup.

Agile 176