Remove Airlines Remove Differentiation Remove Product Marketing
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

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MRDs – How Much “Market” Is In Your Market Requirements Documents?

Product Management University

For example, a spike in oil prices a few years ago prompted a series of fuel conservation and new revenue initiatives for airlines that then dictated spending priorities in engineering, marketing, customer service, and many other operational departments.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

Have you ever considered that good products can’t sell themselves? And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful. Getting to product/market fit is only half the battle.

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12 Customer Behavior Models: How They Impact Your Business

Userpilot

The economic model of consumer behavior is more readily applicable in markets characterized by products with minimal differentiation , where companies often compete primarily on price. Examples include supermarkets, gas stations, budget airlines, and so on. Does it apply to your business?

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Whatfix vs Spekit: Which is Better for Customer Feedback?

Userpilot

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. No tool branding is also preferable.

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Walkme vs Spekit: Which is Better for Customer Feedback?

Userpilot

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. No tool branding is also preferable.

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UserGuiding vs Spekit – Which is Better for No-Code Growth?

Userpilot

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. – User in Airlines/Aviation / Mid-market While other people think it’s overpriced. The pricing differentiation happens mostly on the service level (e.g.,