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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. Who wants to buy ads against the same audiences as major credit card or airlines?

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Pivoting a Startup with User Research

Basel Fakhoury

So instead of jumping head first into building a new product, we committed to a full range of user research to systematically test our most promising ideas. We figured 3 weeks would be enough to choose among ideas, but we ultimately spent 3 (super nerve-wracking) months testing 8–10 different product concepts.

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Going from College to Product Manager

The Product Guy

At Hewitt, I was a Business Analyst on the TWA (Trans World Airlines) and Nalco Team. As Product Manager for a scrappy startup, I led agile sprints, collaborated with leadership and engineers, created user stories, and managed Jira. Once the project was complete, my team and I discussed the lessons learned.

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A good vision doesn’t have to be hairy

Radical Product

The focus on being big meant it was built as a hub for airlines ignoring the fact that no major airline was willing to make Berlin its hub. Test your vision with customers: A good vision galvanizes not just your team, but also your customers. Ironically, a BHAG was a barrier to building a good product.

Vision 52
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TEI 308: How innovators lead transformation – with Tendayi Viki, PhD

Product Innovation Educators

The idea was that large companies are slower than startups, and he compared the team that built the Macintosh computer to pirates because they were working on a breakthrough technology. Summary of some concepts discussed for product managers. [1:46] 1:46] Tell us about the title of your book, Pirates in the Navy.

Finance 127
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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

” Those of us who have read The Lean Startup by Eric Ries or gone through Pragmatic Marketing certifications know that fully understanding your customers and solving their needs is paramount to product success. The product is similar to that of other airlines: a plane, seats, overhead bins.

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How Do You Disrupt Your Assumptions Before They Disrupt You?

DISQO

Most companies, whether it’s a Fortune 100 organization or a 50-person startup, are faced with the same problem: How do you account for what your customer wants, today and tomorrow? Thor shared a story of a recent test run on the Alpha platform, which gauged the most common poor experiences that customers have with companies.