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Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

It became clear to me that people buy products to get a job done, and you study that job and make it the unit of analysis. Using JTBD for demand generation doesn’t make the job the unit of analysis. But it misses out on making the customer’s job to be done the unit of analysis. [12:25] They want a quarter-inch hole!”

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Mobile App Tracking: How to Analyze User Behavior In-App

Userpilot

You can also pair your session replay insights with heatmap analysis of the same screens. Use cohort analysis to track different user groups over time Cohort analysis groups users based on shared traits and tracks their behavior and retention over time. Note: Userpilot does not offer heatmaps at the moment.

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Product Manager vs. Product Owner

Melissa Perri

I did very little “business analysis” as we would look at it in traditional IT companies. In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."

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Ready to Unleash AI Superpowers and Build Products That Help Users?

The Product Coalition

Google Gemini enables the creation of images within a presentation document GPT-4o and Other Models: Data and Multimodal Superpowers The next phase in the evolution of LLM superpowers involved the integration of Data Analysis, which dramatically broadened the application of AI.

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Defeating the Analysis Paralysis of Building vs. Buying

Speaker: Robert Webber, VP Product Flow Optimization at Construx

Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. December 1st, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. Use Product Management Today’s webinars to earn professional development hours!

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B2B Product Manager June 2020

Product Management University

“PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. You’ve acquired another company and your executives ask for a comprehensive portfolio analysis to determine the most lucrative markets for the combined companies. In This Issue.

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B2B Product Manager Magazine August 2020

Product Management University

13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates. 1-month subscriptions start at $249 and include the industry’s only Portfolio Product Management & Marketing Certification.

Magazine 130
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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. Moving from findings and insights (they are different!)

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will dive into how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and meantime to validate insights accelerating your lead time from idea to cash.