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Unlocking Growth Through UX Research

UX Planet

Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.

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Is the Design Process slow, and is it held to a different standard in terms of efficiency?

UX Planet

One of the questions a Designer invariably hears during an interview process, particularly when showcasing a case study, pertains to the duration of the solutioning endeavor they have just showcased. The first substantial software project I was involved in, was a multi-year endeavor that was already in motion when I joined the team.

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VDI vs VPN: Which Remote Access Solution is Best for Your Business?

eG Innovations

As organizations explore different solutions to address these needs, two popular technologies stand out: Virtual Desktop Infrastructure and Virtual Private Networks, or VDI and VPN. So, which solution is better for your organization’s specific needs—VDI or VPN? However, VPNs come with some limitations. What is VDI?

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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How aligning product and marketing teams improves customer experience

Mind the Product

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Moving from Solutions to Problems

Folding Burritos

The reason is that we often fail to be constructive and pedagogic; if we don’t try to change their mindset, we’re sentencing ourselves to be thought of as “those pesky Naysayers.”. What we want is to create a culture where stakeholders come to us with problems, rather than ready-made ideas and solutions (i.e. features.).