Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

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The Product Coalition

MARCH 16, 2021

So although we’re just seeing first names, the team who created these stories know exactly who that ‘person’ is, what their goals are, how they think, and what their primary drivers are. This article was also published on The Product Management Blog. Examples Let’s visualize what we’ve learned with some examples.

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The Product Coalition

FEBRUARY 5, 2023

Photo: Daniel Medhurst | Credit: Courtesy of the artist His name is Jaime Meline. Paraphrasing EL-P a bit, “You put an article out, and it’s not in your hands anymore, and that’s cool with me”. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model.

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The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. Newsletters ?—?a When there are no new developments occupying the majority of your time?

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The Product Coalition

JULY 31, 2022

When I studied coaching, one of the coaches who taught us was a guy named Ronnie. In today’s article we will discuss the first two stages, and next week we will get into the remaining three. But it gets easier when you understand what this journey should look like, and how to navigate it all the way through.

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Userpilot

SEPTEMBER 14, 2023

Dunning emails should include the company name, reason behind the email, payment details, schedule for retrying the charge, a link to settle the balance manually, and contact information for the support or billing team handling the transaction. This might be because your card has expired or your account doesn’t have enough funds.

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Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Please contact me at teresa@producttalk.org.

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Userpilot

JUNE 30, 2021

In this article, I will be going over two popular SaaS signup flows: friction-based signup flow vs. frictionless signup flow. FullStory is also a product that can be used by various personas: product, UX and engineering teams to name a few. The signup flow is one of the most critical aspects of the user experience journey.

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Intercom, Inc.

AUGUST 20, 2020

Alex’s projects, including founding members-only entrepreneurial community Bossbabe, have earned her some serious clout – Fast Company found her ideas so promising they named her one of their “ Top 100 Most Creative People in Business ” in 2016. You’re an ambassador for Dropbox among many, many other things.

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Userpilot

JUNE 27, 2022

As the name suggests, developer marketing is marketing to developers. In this article, we’ll explore everything you need to know about developer marketing, as well as best practices and examples to learn from. Traditional B2B or B2C or B2B2C marketing won’t work on developers. Developers are difficult to market to.

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Business of Software Conference

DECEMBER 14, 2023

Then, one day, a silver-haired ‘sales expert’ walked in the door and told him all the things he was doing wrong: Smart Bear needed a patent to chase away competition and, while they were on the subject, the name ‘Smart Bear’ needed to change because massive enterprise companies weren’t going to buy from a business called Smart Bear.

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Userpilot

JANUARY 25, 2021

Once you figure that out, you can read through our article, where we will cover what is a user persona, why your SaaS absolutely needs one, examples of user personas, and when to use them. Now, the templates above look amazing and work great for a B2C music app. So who needs this job to be done the most ? Source: Behance.com.

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Userpilot

JUNE 22, 2021

In this article, we’ll be looking at three simple customer success strategies that’ll help you save on customer support. B2C businesses offering SaaS will commonly onboard their customers using automated software, with 73% of these companies integrating this software into a freemium version of their product. Not too shabby, right?

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Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. Finally, Userpilot is the only alternative to Pendo that lets you create a Resource Center : a self-serve documentation hub for the user to search help docs, knowledge base articles, and educational videos all in-app. The article covers: Whether product-led growth is really new.

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UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. Now, in this article, we’re sharing with you the tips we collected during years of hard work. We had to think differently when doing research with B2B customers.

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Userpilot

OCTOBER 15, 2022

In this article, we’ll cover: The essential components of the B2B customer experience. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience.

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Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. In this section, we’ll delve into real-world examples from giants in the B2C sector. This evolution underscores the importance of rigorous name testing.

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The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. To learn more about how to empower your CS team with a tool like UXCam, check out our article: Finance apps have a customer support problem, and here’s how to fix it. Automate the format.

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Userpilot

JUNE 30, 2021

In this article, we’ll go over some of the SaaS average conversion rates and what you can do to improve yours. The average free trial conversion rate for B2C is higher than B2B. These come down to the type of free trial you are using, the complexity of your product, your audience (B2C vs. B2B), and how much you focus on onboarding.

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Intercom, Inc.

JULY 9, 2020

Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. This is how I think about marketplaces and B2C companies in general is you really want to hone in on what would be valuable to the user.

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Intercom, Inc.

DECEMBER 12, 2018

– lie beyond the realms of this article but one thing is clear: this market is HUGE. For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. Stage 2: Engage.

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Userpilot

JANUARY 9, 2023

These are just a few of the questions we explore in the article. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts.

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The Product Coalition

OCTOBER 18, 2020

I wrote this article to answer that question. The CEO and top sales executives see progress and as a result shift their focus to the next step which is delivering the new/updated product strategy, namely updating the product itself to support this new strategy. It’s almost inevitable that at some point, someone?—?usually

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The Product Coalition

FEBRUARY 15, 2021

Shall I notify you about articles like this one? Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong. All startups built double-sided marketplaces, serving B2C as well as B2B customers. including Scrum as a framework?—?work work in a fast-growing startup.

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Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. FigJam generates the outcomes I’m looking for, namely teams exposing their critical thinking and collaborating with ease. They have single boards where they can quickly navigate.”

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The Product Coalition

FEBRUARY 15, 2019

This article is for the persona believers and practitioners, and there is not going to be a debate on why personas may not work. Now, the persona should have been representing not an individual but the entire organization and also cover the people staying beyond the name?—?those Because they always do. When done right.

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Mixpanel

OCTOBER 20, 2020

The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets. And if this article created as many questions for you as it answered, don’t worry—that only means that you’re ready to dive deeper.

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Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Review Article: The Intersection Between Digital Transformation and a Barbershop Quartet by Dave Cliffe. A good mix of attendees from B2B and B2C software technology companies.

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Userpilot

NOVEMBER 9, 2021

In this article, we’ll go over how these two metrics are different, why you need both, and how to choose them. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. There’s a reason this metric is named after the anchor of the northern sky. Let’s get right into it!

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Userpilot

MARCH 16, 2023

In this article, we’re going to go over the key elements that make up a good SaaS landing page and 20 SaaS landing page examples that you can use for inspiration when designing your own web page! You’ll notice that the company name and CTA use colors that aren’t prominent on the page.

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Product Talk

MAY 10, 2023

There were some things that I’d been doing in my role or at past jobs that as I was introduced to it, I was like, “Oh, this is like that thing I was doing, but it’s got a name and more of a process to it than what I was already doing.” ” Super helpful. Teresa: That’s pretty common.

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Imaginary Cloud - Design

JANUARY 30, 2020

Much has been written in subsequent articles about the potentials of augmented analytics for businesses. Namely, its potential to provide companies with actionable insights rather than with abstract raw data. Companies have repeatedly launched these products with female voices and, in some cases, names. Use design systems.

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Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. When it comes to thinking about analogies, sit in a room with your sales team and your marketing team, and write on a whiteboard your company’s name.

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Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. When it comes to thinking about analogies, sit in a room with your sales team and your marketing team, and write on a whiteboard your company’s name.

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Userpilot

FEBRUARY 20, 2020

In this article, I’m going to show you: What product marketing is. Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. In fact, I could probably write a whole article listing all of the different job that product marketers are tasked with.

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Userpilot

FEBRUARY 20, 2020

In this article, I’m going to show you: What product marketing is. Namely, it’s a mixture of marketing, sales, and product. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. In fact, I could probably write a whole article listing all of the different job that product marketers are tasked with.

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Feedback Software Research Software Product Marketing User Testing 61

Userpilot

MAY 19, 2021

He and his team published 7-15 keyword-optimized articles per day (!) They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. This includes using the local time zone and greeting their attendees by their names.

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