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Best Practices for In-app Messages

Alchemer Mobile

In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.

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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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For Your Reading: Articles for Product Coalition Writers

The Product Coalition

As we work together to make product learning accessible, we invite you to read these articles to learn more about what we do. So if you’re a writer who submitted an article to us, and you feel that what you’ve read here so far applies to you — then welcome to Product Coalition. Read more ] Community Learning — Not Brand Marketing.

Article 121
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Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry

freshtrax

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. How did this happen?

Marketing 111
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Branding in the Age of Generative AI

freshtrax

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 143
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What is a marketing campaign?

Intercom, Inc.

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. What is a campaign in marketing? . Examples include: .

Marketing 118