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User Research Interviews – Robert Chokr on The Product Experience

Mind the Product

Using that information in a way that helps align stakeholders and teams on the path to building great products? The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. In this episode, sponsored by Amplitude , listen to learn about: * User Research.

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Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

Mind the Product

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

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Product Dogfooding in Software Development: A Quick Guide (+Best Practices)

Userpilot

What does it have to do with product management or product design? That’s what you’ll find out from this article. TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement. What is product dogfooding?

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Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Product Talk

Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.

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Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

Mind the Product

Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. Using metrics well. .

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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.

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Core Concept: Collaborative Decision-Making in a Product Trio

Product Talk

In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? Do product trios really work? What does decision-making really look like in a product trio? What assumptions should they test?