Product Management University

JUNE 22, 2020

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. You’ve got an idea for a new product and you’re asked to create an MRD. The training, framework, best practices, examples and artifacts are all there. Related Articles.

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Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? These are the main questions we cover in this article. TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. How can you build one?

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The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article.

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Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth?

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

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Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results. What’s a go-to-market strategy?

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Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product.

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Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? That's exactly what I'm going to cover in this article, so read on.

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Product Management University

FEBRUARY 16, 2017

Wealth made simple: news and articles from IRC Wealth. There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Related Articles. The Product Management Career Ladder: Tactical.

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Roadmunk

SEPTEMBER 21, 2017

Throughout my career as both a product manager and startup founder, there’s been one severely underrated skill I credit for much of my success—and that’s reading. I’m constantly consuming articles on product management, product culture, startups and entrepreneurship to bolster my career as a product person and leader.

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Bain Public

MARCH 21, 2020

Demand for Product Management thought leadership is still growing. Here’s a list of our product-centric articles that got syndicated across publishers judged to be the best representative of Product Management thinking. Originally published on ProductCoalition.com What Goes Into a Good Product Roadmap?

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Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

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PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. In this article, I’ll delve deeper into demystifying the cover letter specifically when applying for PMM roles.

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Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Myth #2: The product owner is a tactical role focused on managing the product backlog.

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The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. There are certain articles you read where you change your entire thought process, and this was one of them.

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Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

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The Product Coalition

SEPTEMBER 29, 2022

I am so sorry but this article might make you rethink some organizational decisions you have made in the past. Scale friendly Scale friendly is simply put — making a plan building a product, marketing it, and scaling up from there. Now imagine if you are not successful in scaling this product.

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Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Ahrefs article in SERP. by the end of May 2024.’

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The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

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Mind the Product

NOVEMBER 15, 2022

A pivot can change the trajectory of a company or product. In this article, Shubhi Nigam makes a case for how pivots are essential for successful businesses, and how you can follow a methodical framework to consider and implement one. [.]

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Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

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Product Management University

FEBRUARY 12, 2021

It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately impacts your product, marketing and sales investment priorities. What is a Product Portfolio SWOT Analysis? Identifying market segments that are most opportunistic.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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Roman Pichler

MAY 11, 2021

Listen to this article: [link]. Myth #1: The product owner must ensure that the stakeholders are satisfied. While internal stakeholders such as marketing, sales, and support play an important role in successfully offering a product, it would be wrong to try to please them and to say yes to all their ideas and requests.

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Intercom, Inc.

JANUARY 20, 2021

Not only that, but it’s fundamental to the Conversational Support Funnel , our framework for delivering efficient , personal support at scale. For example, our support best practices article outlines a complete strategy for how to provide personalized customer support. Your knowledge base is a living entity, just like your product.

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Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

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Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. A diagram of the OKR framework.

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Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In this article, you’ll evaluate different SaaS growth models. Let’s g(r)o(w)! ? What you can expect ?⤵️

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Product Management University

JULY 23, 2020

It’s not a way to do product management. It’s not how you do product marketing or sales. Related Articles. Are Agile Frameworks Dominating the Software Product Management Landscape? Is Agile Ruining Your Product? Agile is a software development methodology. But that’s it! Period, end of story.

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Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? Technically not, but it helps a lot to have one, and you will find out why from this article! More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. Develop a product that meets customer needs and expectations.

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Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. Related Articles.

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Userpilot

JUNE 20, 2023

In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. But where do you begin? on Goodreads. on Goodreads.

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Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

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The Product Coalition

MARCH 15, 2021

Whispir product teams use the Circles method to get to final recommendations. Circles is a product framework I learned about from some product managers at Google. Being able to run through the Circles framework quickly is one of the tasks we have product managers perform in their interviews. Circles method.

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Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

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