The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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User Testing Product Research Product Marketing Customer Experience 140

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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User Testing Product Research Product Marketing Customer Feedback 93

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. If you enjoyed this article, please hit that clap button to help others find it.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Userpilot

SEPTEMBER 14, 2022

So, how do you go about launching a product successfully? In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together.

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Product Research Feedback Software Research Software Product Marketing 86

Product Management University

JANUARY 23, 2017

Wealth made simple: news and articles from IRC Wealth. This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements.

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B2B Product Marketing Marketing Healthcare 133

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 92

Feedback Software Analytic Tools Research Software Software Review 92

The Product Coalition

MAY 13, 2020

Doing this is easy when reading this article on bulk email verification tools from AccuWeb hosting. In this article, the team at AccuWeb Hosting has compiled a list of the top 10 bulk email verification services. If you have a bulk list of emails, you need to use the right tools to verify the legitimacy of each one.

Product launches 111

Product launches Product Marketing User Testing Marketing 111

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 90

Feedback Software Research Software User Testing Customer Feedback 90

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Message Map Basics. Message Pillars.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 54

Analytic Tools Feedback Software Research Software Customer Communications 54

Intercom, Inc.

JANUARY 20, 2021

For example, our support best practices article outlines a complete strategy for how to provide personalized customer support. Instead of making a feature the main focus of your article, mention it briefly, explain the job it does, include a screenshot, and link off to a how-to article. It’s not just a series of FAQs.

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User Testing Customer Feedback Customer Experience Embedded Analytics 232

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. In this article, I’ll delve deeper into demystifying the cover letter specifically when applying for PMM roles.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Also, heavily use View Users to reach out to power users and get feedback/ customer stories for marketing content.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

MARCH 12, 2024

In this article, we explain what Paths is, how to create the report, its use cases, and compare it to similar features in other tools. TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Let’s get right to it!

Data Visualization 94

Data Visualization Analytic Tools Customer Experience Customer Feedback 94

Userpilot

APRIL 29, 2024

These are the main questions the article tackles. For example, age or product usage patterns. This kind of segmentation helps SaaS companies customize their messaging and product development to suit the characteristics of different user groups in their target market. How do you create a segmentation survey?

Analytic Tools 88

Analytic Tools Research Software Feedback Software Product Research 88

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. There are certain articles you read where you change your entire thought process, and this was one of them.

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User Testing Data Visualization Product Marketing Feedback Software 65

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. 1 Set an Objective.

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Weak Development Team Product Management Product Manager User Testing 265

Product Management University

JULY 7, 2020

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago. Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

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B2B Marketing Product Management Product Manager 165

Product Talk

DECEMBER 13, 2023

And as you might guess from the nature of Thomas’s product, there were some restrictions on how he could go about measuring user activity or instrumenting the product. It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas.

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Data Visualization Analytic Tools Reporting Tools Technical Review 246

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Typically there are four steps to creating a detailed GTM Strategy.

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User Testing Research Software Feedback Software Strategy 78

Product Management University

MAY 11, 2020

Just for clarification, your products remain horizontal but positioning and messaging is vertical and emphasizes combinations of features (across products) that produce the most desirable outcomes in each vertical. 3 Signs That Product Paralysis is Imminent. Your Value Propositions are Product Specific Only.

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Banking Customer Feedback Messaging Positioning 130

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing. Related Articles.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Enhances customer retention : Personalized emails make customers feel valued, increasing loyalty and reducing churn rates.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization User Testing 87

Intercom, Inc.

JANUARY 18, 2023

Don’t get us wrong – they’re really important when it comes to customer retention, and we’ve covered them extensively in blog articles, podcast episodes, and even in our recently refreshed guide, The Onboarding Starter Kit. While product announcements are important, they should be just one of many tactics.

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User Testing Customer Feedback User Friction Strategy 118

Userpilot

JULY 5, 2023

A good customer satisfaction level ensures great product engagement to retain customers longer. In this article, we’ll explore 14 proven tactics that can help you enhance your customer satisfaction scores. TL;DR Customer satisfaction is the level of happiness your customers have with your product or service.

Customer Satisfaction 95

Customer Satisfaction User Testing Data Visualization Customer Experience 95

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 101

B2B Analytic Tools Feedback Software Data Visualization 101

Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. While that may be a true statement, the WHY part is what really matters for product management, product marketing and sales. Related Articles.

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Customer Experience Healthcare B2B Framework 130

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers.

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